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Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal. That is how we deliver unwelcome news.
Retention takes effort, good communication and dedicated stewardship. Most often, organizations use performance indicators such as donated revenue and number of new or returning donors. She is currently studying nonprofit management and philanthropic studies at IUPUI in Indianapolis. Market share of donors within the sector.
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