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It requires a long-term strategy so that an ecosystem of organizations—with specialists in communications, legal support, and policy research—can work together to build a broad base of support. Metrics must evolve to measure membership growth, leadership development, and voter turnout over longer periods of time.
At CMA, we offer a “Thought Leadership” service that combines blog writing with media relations to support on-page SEO and off-page SEO. At CFO Consulting Partners, a financial accounting-advocacy firm with offices in Princeton, New Jersey and New York City, we delivered the Thought Leadership service with great success.
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