Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 84

Revenue Communications Newsletter Directory 84

Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. How often does a magazine like The Economist share something about associations? Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. Membership. Association reading.

America 259

America Content Social Media Strategy 259

Membership Marketing

OCTOBER 14, 2024

In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” What about the editorial staff that works to publish the magazine for members?

Cost 52

Cost Analysis Revenue Newsletter 52

GrowthZone

MAY 21, 2019

In an article recently featured in Minnesota Meetings and Events magazine, GrowthZone explored benefits that attract young professional members. But more importantly, communicating these benefits is key. This, in turn, increases recruitment and retention numbers. Increase member participation when conducting member surveys.

Minnesota 122

Minnesota millennials Committee Recruiting 122

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruiting 60

Reid All About it

OCTOBER 18, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Hear association executives discuss effective strategies for communicating the value of technological advancements to your executive team and board. Member engagement.

Revenue 259

Revenue Strategy Technology Member Engagement 259

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Any special communications, outreach, bonuses, and so forth?". As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. Proof read all written communications.

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Nimble AMS

SEPTEMBER 6, 2024

Association management software (AMS) helps organizations manage all aspects of their membership, including recruitment, engagement, and retention. Innovation Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple, and Google). Last fiscal year, Salesforce spent $5.1

Software 101

Software Innovation Member Experience Technology 101

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 83

Revenue Survey Communications Newsletter 83

Velvet Chainsaw

JANUARY 14, 2020

Recruiting or selecting industry presenters who will draw a crowd. Many organizers treat these as tactical calls: The education staff communicates speaker deadlines/requirements, venue, room setup, AV equipment, audience overview, registration details and onsite speaker resources. Develop a communications plan for each category.

Tips 96

Tips FAQ Committee Video 96

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. Audio/video recordings. Social media feeds/conversations. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

Tools 60

Tools Content Marketing Recruiting 60

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%. Magazines 16%. Advertising sales 25%. Video production 21%.

Team 109

Team How To Survey Review 109

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Continuously communicate. So where do you start? Create messaging.

Newsletter 68

Newsletter Social Media Recruitment Recruiting 68

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Membership trends.

Revenue 230

Revenue Survey Education Strategy 230

Reid All About it

SEPTEMBER 15, 2023

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. Letting Go!

LMS 259

LMS Revenue Arlington Education 259

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruitment 49

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? ’ “You want to be X Magazine.” ht @ RecruitmentAd ).

Social Media 40

Social Media Recruiting Recruitment Content 40

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. When negotiating a raise or setting a proper baseline salary for a new job, it’s essential to know what your industry’s benchmarks are.

Survey 40

Survey Recruiting Recruitment Course 40

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruiting Recruitment Survey 39

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. That money helps pay for the sales staff, design team’s layout services, materials used to print the magazine and shipment of the piece to members.

Directory 60

Directory Revenue Social Media Cost 60

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. Then your staff can use this searchable list to segment groups of members, keep up with member statuses, and send targeted communications.

Directory 52

Directory Certificate Discount Survey 52

Reid All About it

APRIL 14, 2017

Presenters: David Schnabel, CAE, communications & events manager, NAES. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. Jacob Warwick, founder, ThinkWarwick Communications.

Content 150

Content Chicago Marketing DC 150

Beth Kanter

NOVEMBER 20, 2018

They are also using chatbots internally to make communications processes more efficient. Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.” Wired Magazine. How Artificial Intelligence Can Humanize Workforce Communications And Customer Engagement.

San Diego 52

San Diego Tools System California 52

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Video interviews to go with print story in magazine, journal or newsletter. 7 Ways You Can Use Video.

Video 40

Video Examples Sample Recruiting 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Video 40