Reid All About it

AUGUST 16, 2024

Aptify shares 50 ways to boost member recruitment and retention. How often does a magazine like The Economist share something about associations? Discover the secrets behind top-performing advocacy campaigns and learn how to leverage this data to optimize your grassroots communication strategies. Membership. Association reading.

America 264

America Content Social Media Strategy 264

Reid All About it

NOVEMBER 15, 2024

He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. The Association Chat November Magazine Launch Party Be part of an exclusive gathering of association professionals as we unveil the November issue of Association Chat Magazine.

Certificate 264

Certificate Committee Education DC 264

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 84

Revenue Communications Newsletter Directory 84

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

DECEMBER 9, 2022

Membership Monday: Student/Young Professional Recruitment and Engagement. We will focus on a successful campaign for the recruitment and engagement of this membership segment. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado.

Colorado 39

Colorado Recruitment Recruiting Survey 39

Association Adviser

MARCH 18, 2014

This month’s unscientific poll is still in its early stages, but it looks like roughly one in three respondents (33 percent) were most surprised by a non-dues revenue trend, 17 percent were most surprised by a sharp rise (or fall) in membership and another one in six (17 percent) said they were most surprised by something on the communication front.

Communications 60

Communications Texas Revenue Recruitment 60

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. You must then communicate and share this content with others. Online community. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. Audio/video recordings. Social media feeds/conversations. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 84

Newsletter Communications Press Release Social Media 84

Reid All About it

APRIL 22, 2022

They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. Maureen Geoghegan, Chief Membership and Communications Officer, American Society of Anesthesiologists. Community Lab. AMS basics. 1 CAE credit.

Proposal 39

Proposal Price Technology Recruitment 39

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Any special communications, outreach, bonuses, and so forth?". As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program.

Recruitment 40

Recruitment Recruiting Newsletter Content 40

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 83

Revenue Survey Communications Newsletter 83

Velvet Chainsaw

JANUARY 14, 2020

Recruiting or selecting industry presenters who will draw a crowd. Many organizers treat these as tactical calls: The education staff communicates speaker deadlines/requirements, venue, room setup, AV equipment, audience overview, registration details and onsite speaker resources. Develop a communications plan for each category.

Tips 96

Tips FAQ Committee Video 96

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%. Magazines 16%. Advertising sales 25%. Video production 21%.

Team 109

Team How To Survey Review 109

Reid All About it

SEPTEMBER 15, 2023

Dabdub, Director for Admissions and Recruitment Affairs at the American Association of Veterinary Medical Colleges Josie Hernandez, IOM, Account Executive with Bostrom and President of Association Latinos Carol Martinez, Manager of Community Impact at Project Management Institute Ben Yzaguirre, M.Ed., More info/register. Letting Go!

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

SEPTEMBER 1, 2023

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways. Host: ASAE Membership Professionals Community Tue 9/12 at 11 a.m. Membership trends.

Revenue 233

Revenue Survey Education Strategy 233

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association? By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. Did you know that 90 percent of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text?

Tools 60

Tools Content Marketing Recruiting 60

AMR Management Services

OCTOBER 2, 2012

Coming from the media world I often see parallels between magazines and associations. HBR launched a significant redesign of the magazine; its first in nearly a decade. ” Before 2009, HBR.org was a paid site that housed the magazine content, archives, and online store for books, reprints, and subscriptions.

Case Study 64

Case Study Library Content Kentucky 64

Association Success

JULY 23, 2018

It includes your print and digital communications such as your magazine, letterhead, e-newsletter, emails, and social media. A rebrand also includes content for your meetings, membership recruitment, government relations and fundraising. Continuously communicate. So where do you start? Create messaging.

Newsletter 68

Newsletter Social Media Maine Recruitment 68

Reid All About it

APRIL 14, 2017

Presenters: David Schnabel, CAE, communications & events manager, NAES. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Presenter: Julie Callaghan, editor-in-chief & publisher, American Spa Magazine. Jacob Warwick, founder, ThinkWarwick Communications.

Content 150

Content Chicago Marketing DC 150

Association Success

DECEMBER 12, 2017

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. Publications and Media Department.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

MARCH 3, 2023

Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Host: Association Analytics Tue 3/7 at 12 p.m. 1 CMP credit.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

JUNE 18, 2013

Follow the cycle of advertising and how it provides for your association’s knowledge provision and credibility, using a magazine as our example: An advertiser books an ad in your magazine. That money helps pay for the sales staff, design team’s layout services, materials used to print the magazine and shipment of the piece to members.

Directory 60

Directory Revenue Social Media Cost 60

Nimble AMS

SEPTEMBER 6, 2024

Association management software (AMS) helps organizations manage all aspects of their membership, including recruitment, engagement, and retention. Innovation Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple, and Google). Last fiscal year, Salesforce spent $5.1

Software 101

Software Innovation Member Experience Technology 101

Membership Marketing

FEBRUARY 7, 2018

Why would an organization spend even the smallest amount of money on recruiting or renewing a member when the cost to serve approached the annual dues rate? These variable costs might be as simple as printing and mailing additional magazines and renewal notices. So what is the best way to determine the cost to serve a member?

Cost 49

Cost Revenue Analysis Recruitment 49

Membership Marketing

OCTOBER 14, 2024

In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” What about the editorial staff that works to publish the magazine for members?

Cost 52

Cost Analysis Revenue Newsletter 52

Associations Now

JANUARY 6, 2015

— Recruitment ADvisor (@RecruitmentAd) January 6, 2015. That’s because Carole Oldroyd of Recruitment ADvisor is bringing up a long-standing debate in content marketing : Does it make more sense to focus on evergreen content or timely stuff? ’ “You want to be X Magazine.” ht @ RecruitmentAd ).

Social Media 40

Social Media Recruiting Recruitment Content 40

Association Adviser

JUNE 18, 2013

This month’s Corner Office spotlight shines on Christopher Williston VI, vice president of communications for the Independent Bankers Association of Texas (IBAT) , the nation’s largest community state banking institution. Its members include more than 2,000 banks and branches in 700 Texas communities. Shared vision. A long rope.

Texas 60

Texas Austin Social Media Recruitment 60

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My first bit of advice is, don’t treat recruiting these experts casually. That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

SEPTEMBER 24, 2013

For example, the old model of “Here’s our magazine, see you at the convention, pay your dues” is going by the wayside. ” Everything from the way your members pay, she said, to how you communicate with your members—being flexible will become increasingly important to your sustainability. See Did You Know?

Georgia 60

Georgia Maryland America Social Media 60

Associations Now

MARCH 29, 2016

The organization periodically partners with Readex Research and Communication Arts magazine to release the Survey of Design Salaries. When negotiating a raise or setting a proper baseline salary for a new job, it’s essential to know what your industry’s benchmarks are.

Survey 40

Survey Recruitment Recruiting Course 40

SCD Group

OCTOBER 10, 2012

Video is rapidly becoming a major communications tool. We have found that using video in membership marketing in the areas of recruiting retention and fundraising is an extremely powerful added channel to your marketing mix. Video interviews to go with print story in magazine, journal or newsletter. 7 Ways You Can Use Video.

Video 40

Video Examples Sample Recruiting 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. Note that content or email marketing fits well within the nurture focus.

Email Marketing 40

Email Marketing eBook Communications Marketing 40