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Association Brain Food: 9.30.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. They buy relations, stories, and magic.”

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Guest: Cynthia Lockrey, Lockrey Communications.

Tips 41
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Association Brain Food Weekly: 10.15.21

Reid All About it

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.29.21

Reid All About it

Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Sponsorship sales.

Revenue 195
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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Conference Circuit: A Fresh Helping for Produce Professionals

Associations Now

Before heading to the Produce Marketing Association’s Fresh Summit Convention & Expo, taking place October 17-19 in Anaheim, California, attendees can get a taste of who’s going to be there. An association representing groups from all parts of the fresh-produce food chain holds its annual harvest. ” Down the Line. .”

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How Associations Are Telling Their Stories

Associations Now

The logo, combined with the compelling new platform, gives us the tools to communicate the contributions of Ohio’s craft brewers locally, regionally, and nationally.”. In other words, the new logo and design are helping OCBA better tell its story. Not a Rebrand, But ….