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Research Can Tell You Which Words to Use

Nonprofit Marketing Guide

She told me how she and her partner, Kellie Heckman, were using market research to change the way they talked about spaying and neutering pets — and some surprises they discovered along the way. I loved their story about how they did research with their target audience first and built the marketing campaign around the results.

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I'm returning your call, Patsy. : Off Stage

Off Stage

” The communication was from one of my favorite AEs, a manager of insight and good judgment, whose small association has always been a leading-edge kind of organization. An association that utilizes a significant portion of digital communication and tools to conduct its operations? Association Marketing. When can I call?”