Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Real people and real stories equal real engagement with someone others can relate to. About The Author.

Communications 114

Communications Video Survey millennials 114

MultiBriefs

MAY 9, 2024

{summary} There's no denying that the landscape of member engagement has changed tremendously over the last few decades, making it more challenging to gauge membership metrics. Figuring out how to increase membership retention within your association starts with engagement.

How To 52

How To millennials Social Media Newsletter 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

SEPTEMBER 14, 2022

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Associations have members. Why do members engage with an organization?

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Socious

OCTOBER 12, 2016

The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter. 60% of members age 40-55 love your email newsletter.

Survey 100

Survey How To Analysis Newsletter 100

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Camille White-Stern, Communications Manager, Splash. Usability testing. Host: Splash.

Revenue 195

Revenue Video Strategy Industry 195