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Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. If your association’s event management software is integrated with your CRM , it will be easy to see which of your offerings members have gravitated toward the most. She earned a B.S.
In this short guide, we’ve compiled the six most important data points to collect for your database to better connect and understand members: Contact Information Demographic Information Firmographic Information Committee, Group and Event Involvement Communication Preferences Reason(s) for Joining. Communication Preferences.
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