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MARCH 9, 2018

. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. 1 CAE credit.

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DC millennials North Carolina Washington 120

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APRIL 5, 2019

CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Unlocking Revenue by Driving Learner Engagement.

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District of Columbia DC Washington LMS 170

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OCTOBER 21, 2016

Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. Location: Washington, DC. 1 CAE credit.

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Survey Louisville DC Maryland 150

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NOVEMBER 23, 2018

MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Location: Washington DC. Communicating Effectively With New Members of Congress.

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DC Video Washington Strategy 170

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MARCH 22, 2019

Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC). Location: Washington DC. Hear about some compelling reasons to support a mobile strategy and tangible recommendations on how to use the app to drive non-dues revenue. Tue 3/26 at 12 p.m. More info/register. Tue 3/26 at 12:30 p.m.

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Arlington DC Washington LMS 170

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OCTOBER 7, 2016

Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals. Host: Association CareerHQ and Millennial Week DC. The Greater China Update (Washington, DC). More info/register.

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Mooc Certificate DC millennials 208

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NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Chapter Roundtable in Washington DC.

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DC Washington Tools Education 150

Association Adviser

JUNE 27, 2018

When I graduated college I worked in hospitality sales for a number of years before getting the opportunity, through the Greater Washington Society of Association Executives, to move to association side. Then GWSAE merged with ASAE, and I moved into a role working with the Greater Washington community – the “GW Network” – of ASAE.

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Certificate Class millennials Resources 61

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SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? It’s not just Millennials. Presenters: Jane Barwis, Founder and President, BRG Communications. Presenter: Monica Finch, Head of Communications & Brand at Classy. 8 Ways to Get Gen Z and Millennials to Give.

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DC Washington Revenue Review 34

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MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Chip Massey, Crisis Communication Expert.

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DC Washington Revenue Communications 44

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. 1 CMP credit.

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Columbus North Carolina LMS millennials 39

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MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Location: online and Washington DC. Host: ASAE Membership Professionals Community Tue 3/14 at 11 a.m.

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Revenue Tools Education Member Experience 39

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NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Locations: online and Washington DC. Chief Communications Officer/Owner, CQbd. Winter Symposium (Washington DC). Location: Washington DC. Association and B2B sales. CAE credits. CAE credits.

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DC Education Technology Washington 43

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MARCH 16, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. Sohini Baliga, director of communications, Taxpayers for Common Sense, and executive director, Vienna Choral Society. Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference).

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eBook Social Media DC Content 46

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MAY 11, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Hear about multiple case studies of association video campaigns that are used for membership, communications and events. Location: Washington DC.

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DC Washington Project Member Engagement 30

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SEPTEMBER 29, 2023

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

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Revenue Innovation Education Tools 276

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OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Perhaps a concept like this could serve as a low-admin alternative to chapters? Marketing to younger generations. Value proposition.

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LMS North Carolina Recruiting Recruitment 259

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MAY 20, 2022

We reimagined communication. Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. A World Beyond AMS (Washington DC). Location: Washington DC.

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Arlington Project DC Technology 41

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SEPTEMBER 20, 2019

Nearly all the responses we received surrounded aspects of better communication: people want technology to enable easier ways to get information at the time it’s needed. The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC). Location: Washington DC.

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DC Washington Baltimore Certificate 34

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NOVEMBER 1, 2019

Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Tonya Saunders, Principal, Washington Premier Group. Location: online and Washington DC. Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers. Nisha Chittal, Vox ).

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Washington Social Media Content Texas 34

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 But our annual Association Communication Benchmarking study showed that association leaders rate advocacy among the five most important topics to members (60 percent).

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millennials Ohio Proposal California 60

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FEBRUARY 23, 2018

.* – Engaging Your Association’s Staff and Board in Your Corporate Partnership Program (Washington DC). Location: Washington DC. Find out how AI can be easily leveraged in your communications with members. Sohini Baliga, communications expert from the charitable fundraising world. More info/register. Host: rasa.io.

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DC Washington LMS Social Media 79

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AUGUST 3, 2018

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. Chapter Roundtable in Washington DC. Location: Washington DC. I’ll be happy to feature it as long as it’s not product-centric. More info/register.

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Newsletter Washington DC Tools 34

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FEBRUARY 24, 2023

I was a subscriber to the Washington Post when I first discovered this recipe, but no longer am and never copied it. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. 1 CAE credit. 1 CAE credit.

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Certificate Innovation Education Process 39

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NOVEMBER 11, 2016

Since presidents are on everyone’s mind this week…I recently discovered the Washington Post’s podcast Presidential. Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. DC Small Association Forum for Executives (Washington, DC and conference call). More info/register.

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Handbook Washington eBook DC 241