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Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Different audiences receive appeals on different communications platforms. Older donors get direct mail.

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3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth. The number one member benefit millennials are looking for is jobs, according to a study by Abila. Millennials and gen z aren’t the only new members your association should target.

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Association Brain Food: 3.1.24

Reid All About it

Community-driven learning, like online cohort programs, meets both those member expectations. In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Education 259
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Association Brain Food: 6.14.24

Reid All About it

In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. You’ll find a few different and intriguing ideas to consider in this one. AI for associations. AI acceleration. CAE credit.

Arlington 259
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Association Brain Food Weekly: 1.26.18

Reid All About it

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC).

DC 225
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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

Georgia 74
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2013: A Millennial’s Perspective

Association Adviser

This show app wasn’t the first ASAE event app, but it seemed like ASAE placed more emphasis on referencing the app and communicating through it (via Twitter widget) during the show than they did at previous events. Increasing adoption of digital communication. Attempting to measure social media. The Self-Directed Career Professional.