Membership Marketing

OCTOBER 14, 2024

In a recent conversation with an executive at an individual membership association, he noted they could not obtain additional funding to support recruitment or renewals because leadership claimed the association “lost money on every member.” Here is a real-life story on how NOT to calculate the cost of serving a member.

Cost 52

Cost Analysis Revenue Newsletter 52

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Associations Now

FEBRUARY 7, 2024

Determining your organization’s non-negotiable items, recognizing the importance of cultural fit, and providing clear communication before, during, and after the M&A can help ensure the short- and long-term success of the deal. This might include joint activities, workshops, and shared projects.

Newsletter 59

Newsletter Analysis Communications Recruiting 59

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate.

Las Vegas 359

Las Vegas Innovation Communications Education 359

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? Credentialing support. AMS implementation.

LMS 259

LMS Revenue Arlington Education 259

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

OCTOBER 18, 2024

Many of them admit to not having documented plans for member engagement, young professional recruitment, and lapsed member reengagement—that’s a natural place to start. Hear association executives discuss effective strategies for communicating the value of technological advancements to your executive team and board. Member engagement.

Revenue 259

Revenue Strategy Technology Member Engagement 259

Protech

JUNE 11, 2020

By Brian Smith, Communications Specialist . What are the necessary steps you need to take for this project to be successful? . How you will measure success or failure of this project? Have Relevant, Frequent & Personalized Communications . Who will own it? ( How will you evaluate areas for improve ment? .

Revenue 83

Revenue Tips Social Media Communications 83

Associations Now

JULY 12, 2017

Mint onboard with your party, but you probably can take a lesson from some other ways that the Lions Club has successfully engaged and recruited members as part of its Centennial Celebration. “We Here’s a look at a few of the Lions’ projects. Maybe your association can’t get the Empire State Building or U.S. Membership as Service.

Recruiting 97

Recruiting Recruitment Project Chicago 97

Optimist Consulting

MAY 31, 2016

Every time you communicate with your members is an opportunity to convey the member experience. Use the language of membership in your communications, eg “our members”. Understand what your ‘big idea’ is and communicate that consistently – what are your USPs that make you the membership body to be a part of?

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Adviser

JULY 11, 2017

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. But your association is only as strong as your membership recruitment and retention efforts.

Las Vegas 102

Las Vegas Newsletter Revenue Recruiting 102

Reid All About it

JULY 24, 2020

Now that this task has come to the forefront again, learn how to manage a project like this. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. . Presenters: VMAE CEO and AVMA Director of Special Projects, Ralph Johnson. More info/register. Host: DC-Metro Association-Nonprofit Tech Network.

Montana 259

Montana Revenue Case Study Conference 259

.orgSource

AUGUST 28, 2023

My first bit of advice is, don’t treat recruiting these experts casually. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Approach the project slowly and learn as you go. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Find out how the Construction Specifications Institute (CSI) embarked on their digital transformation project on behalf of their members and their industry. More info/register. Host: Propel.

Revenue 195

Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. Ahhh…the Alan Parsons Project. by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Producing a podcast is relatively easy compared to other media projects, and the learning curve is shallow.

Content 150

Content Education Products millennials 150

Reid All About it

FEBRUARY 3, 2023

A few of them might surprise you, but they’re essential for technology project success. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Volunteer leaders. 1 CAE credit.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather.

North Carolina 68

North Carolina Georgia Virginia America 68

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

millennials 60

millennials Arizona Atlanta Communications 60

Vanguard Tech

DECEMBER 8, 2011

You need to recruit champions who will help begin seeding conversations, begin creating conversations yourself, and explain how this will benefit the members up front. Also, as the conversations begin, utilize your communication vehicles to push people to the community. It's not an "if you build it, they will come" proposition.

Virginia 70

Virginia Chicago Newsletter Price 70

Association Adviser

DECEMBER 20, 2017

Meena Dayak, vice president of integrated media and communications for the American Public Power Association: Our content comes from different sources. Tracy Mehan III, executive director for government affairs at the American Water Works Association: A lot of our advocacy-related communication is shoe leather.

North Carolina 60

North Carolina Georgia Virginia America 60

Trade Association CEO Blog

MAY 27, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Need C6 Support? Contact Me. Friday, May 27, 2011. Members Get Members.

Newsletter 28

Newsletter Recruiting Recruitment Maryland 28

AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. When you finish your budget projections, subtract 30 percent from your revenue and add 30 percent to the expenses. of most start-up associations. ► July.

How To 64

How To Library Committee Kentucky 64

Reid All About it

SEPTEMBER 20, 2024

by Anna Helhoski, NerdWallet (hat tip to the Leading Learning newsletter ) Why does the West not defiantly express solidarity with the women of Iraq, Afghanistan, or any nation that stands by while women are abused by religious extremists? Learn how to conduct a communication audit and what to do with the results. More info/register.

LMS 259

LMS Revenue Content Certificate 259

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? C6 Support. at 4:11 AM.

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Reid All About it

NOVEMBER 4, 2022

The team at Mobilize published a community strategy playbook based on the blueprint they developed for creating their own user community. They guide you step-by-step through creating community strategy, launch, communication and engagement plans—wow, it’s comprehensive and looks like it includes everything you’ll need.

Arlington 39

Arlington Technology Case Study Revenue 39

Association Adviser

JUNE 18, 2013

Your association can afford to continue publishing and expanding its magazine, plus other communications and events. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Quality association media doesn’t come out of thin air.

Directory 60

Directory Revenue Social Media Cost 60

Trade Association CEO Blog

JANUARY 24, 2012

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8). Governance.

Newsletter 28

Newsletter Project Maryland Michigan 28

Trade Association CEO Blog

OCTOBER 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Communications. (2). Need C6 Support? ► 2010. (8). Governance.

Newsletter 28

Newsletter Press Release Michigan Education 28

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. David Lerman, senior writer and author of the CQ Budget newsletter. The deadline to apply for an ASAE Gold Circle Award is Wednesday, February 16. Change agility. Wed 2/16 at 12 p.m. –

Content 39

Content Technology Strategy Marketing 39

MemberClicks

OCTOBER 10, 2023

AMS systems help organizations increase member engagement, improve recruitment and retention, and streamline their operations to save time and resources. Build a Comprehensive Marketing Plan Communicating your nonprofit membership benefits effectively is just as important as establishing them in the first place.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

SEPTEMBER 13, 2024

Do you have the tools to manage operations and communicate effectively? For example, if one of your goals is to enhance member engagement, consider what resources—such as staff expertise in communication and technology, or tools like CRM systems—you will need to support this effort. Technology: Are your systems current and efficient?

Resources 52

Resources System Strategy Technology 52

Associations Now

MAY 21, 2015

No fires to put out—and you actually made some progress on one of your long-term projects. And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Is now a good time to talk?”. This is about what to do next.

Communications 40

Communications Marketing Recruiting Recruitment 40

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

Software 40

Software Association Management Association Software Tools 40