Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters. Did you know….

Newsletter 189

Newsletter Maine Content Marketing 189

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

AMG

JUNE 12, 2023

There are many ways to use the summer months as a time of getting to know residents and recruiting them to help with the HOA board or committee. They are more involved with community activities; they meet neighbors while walking or at the pool. More people communicate with the community management team during the summer.

Recruiting 98

Recruiting Recruitment Newsletter Committee 98

Thanks For Playing

OCTOBER 16, 2012

Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. Retention is even more important than recruitment – it’s a much lower cost, higher value transaction. Proof read all written communications.

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Reid All About it

OCTOBER 11, 2024

Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. More info/register (ASAE members only).

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association trends. The outlook for associations, as described in Marketing General Inc.’s

Content 275

Content Survey Education Strategy 275

Reid All About it

NOVEMBER 15, 2024

He’s convinced there are more effective ways to gauge audience needs, target and communicate messages, and deliver your association’s value proposition. Hear strategies to turn your newsletter into a community-building powerhouse, fostering connections among members and strengthening their bond with your association.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Reid All About it

JANUARY 28, 2022

Learn about the importance of properly positioning your benefits, how to best communicate the value of your member benefits, drive member engagement and member retention, how to present your benefits for maximum engagement, and how to deliver a better member experience. Leverage Your Communication Style for Success in the Hybrid Work World.

Newsletter 195

Newsletter Survey Team Software 195

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. You have new members. Now it’s time to get them on board. It’s the same with new members to your association.

How To 148

How To Newsletter Examples Communications 148

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

Newsletter 52

Newsletter Recruiting Recruitment Tools 52

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 84

Revenue Communications Newsletter Directory 84

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: Tim Zanker, CEO of O’Keefe Communications.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

OCTOBER 4, 2013

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Network with others in your community through award and recognition programs. Julie Frey, APR, CPRC.

Recruiting 60

Recruiting Recruitment Florida Certificate 60

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. We want to recruit new members. We populate our weekly e-newsletter with information about our conferences. We published more articles in our e-newsletter than we ever have before!" Maybe I need to explain that.

Marketing 113

Marketing Newsletter Conference Recruiting 113

YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Membersuite

JUNE 30, 2021

Association colleagues are telling us they’re having a tough time recruiting and retaining volunteers. Volunteer recruitment was already a problem before the pandemic—members were busy. Prioritize tasks so your recruitment efforts are focused on the most critical work. Inflexible scheduling.

Leadership 133

Leadership Strategy Committee Recruiting 133

Reid All About it

MAY 12, 2023

Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. 1 CAE credit.

Chicago 201

Chicago Newsletter Mooc Education 201

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Membersuite

MARCH 16, 2022

Tell them why you ask: in this employment climate, you need a back-up communication method. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ]. 6: Recruitment Lead Generation. Click here to update if incorrect.” 4: Online Interactions.

Directory 141

Directory Newsletter Recruiting Recruitment 141

Associations Now

MAY 9, 2019

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications. The post Daily Buzz: Communicate Value Regularly appeared first on Associations Now.

Communications 56

Communications Social Media Newsletter Recruiting 56

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Aaron Wolowiec

DECEMBER 13, 2012

Newsletter/magazine articles. You must then communicate and share this content with others. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. Online community. Audio/video recordings. Social media feeds/conversations. Question/answer summaries.

Content 100

Content Newsletter Social Media Case Study 100

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

JULY 24, 2020

Recruiting and Retaining Association Members (and Driving Non-Dues Revenue) in the Virtual Event Era. Find out how you can keep your subscribers engaged in between buying cycles with a relevant, personalized newsletter. Learn how to curate outside news sources in order to develop a personalized, automated newsletter for your audience.

Montana 259

Montana Revenue Case Study Conference 259

Association Success

NOVEMBER 25, 2020

Consider making some content available for nonmembers to access as a way to get more people interacting with your brand and recruit new members. You can include highlights from the webinar in your email newsletter and share short clips and takeaways via social media. Save time by repurposing content.

Content 142

Content Newsletter Social Media Recruiting 142

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are. To find out how your younger members prefer to communicate, do your homework.

Tips 98

Tips millennials Newsletter Recruiting 98

Reid All About it

OCTOBER 25, 2024

Volunteer leader recruitment. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters. Host: Fridays@4 Speaker: Sheri Singer, founder, Singer Communications Sun 10/27 at 12:30 p.m. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

MemberClicks

JUNE 6, 2023

So, how do you recruit the right board members? We’ll walk you through the best practices in board member recruitment. Or they might focus on recruiting people who have connections that will help them with fundraising or sponsorships. What are the Characteristics of an Ideal Board Member? They’re not wrong to do so.

Recruiting 52

Recruiting Recruitment Committee Handbook 52

Optimist Consulting

MAY 31, 2016

Every time you communicate with your members is an opportunity to convey the member experience. Use the language of membership in your communications, eg “our members”. Understand what your ‘big idea’ is and communicate that consistently – what are your USPs that make you the membership body to be a part of?

Marketing 100

Marketing Newsletter Social Media Recruiting 100

YourMembership

FEBRUARY 27, 2014

As Kathie Pugaczewski, CAE, Vice President of Communications and Technology for Ewald told me, “We are able to move from being an administrative focused business to a leadership focused business for our clients.” How to retain members and recruit new members for the future. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

MemberClicks

OCTOBER 18, 2022

There are two main ways you can use events to boost your membership numbers: Non-member only events just for recruitment General event for current members that is ALSO open to non-members. Event planning: Put on your recruitment hat. And you need to plan all with recruitment top of mind. 2 types of member-building events.

Discount 98

Discount Event Planning Recruiting Recruitment 98

Association Adviser

JULY 11, 2017

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. But your association is only as strong as your membership recruitment and retention efforts.

Las Vegas 102

Las Vegas Newsletter Revenue Recruiting 102

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. She has two key takeaways for organizations: Make sure your email newsletters go out at least monthly, and if you’re not sending out your print newsletter every quarter, you may not want to bother with one. Other Good Reads.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Association Success

OCTOBER 23, 2020

Starting with three basic metrics all organizations should prioritize and including ways to increase engagement, revenue and recruitment, association professionals are looking at their data and searching for ways to change for the better as seen in this week’s Friday Five. . The artificial intelligence-powered newsletter from rasa.io

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78