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READER NOTE: Association Adviser is in the final stages of preparing the 2014 edition of the annual Association Communication Benchmarking Study. It’s also a great member benefit and new member recruiting tool. Take the time to formulate the right questions and pilot test before you go live. My early experience with Big Data.
For Amerlux, a lighting manufacturer in Oakland, New Jersey, we built a media relations campaign to generate more sales leads for its interior and exterior products. Recruiting new members is one of FEW’s organizational objectives. Diverse content and formats will make things more interesting to your target audiences.
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