article thumbnail

Research Can Tell You Which Words to Use

Nonprofit Marketing Guide

Virgin Islands. This is an island in paradise that suffers from a huge problem – 4 out of 5 dogs and cats that enter the one shelter on island are euthanized due to a lack of adoptable homes. To this end, we chose a closed system, both for pet and human populations, to test out our new strategy: St. Croix, U.S.

article thumbnail

I'm returning your call, Patsy. : Off Stage

Off Stage

” The communication was from one of my favorite AEs, a manager of insight and good judgment, whose small association has always been a leading-edge kind of organization. An association that utilizes a significant portion of digital communication and tools to conduct its operations? 17, 2010 - I'm returning your call, Patsy.