A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

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NOVEMBER 1, 2024

Conference/event evaluations. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Committee management.

Revenue 258

Revenue Education Arlington Committee 258

Spark Consulting

DECEMBER 11, 2024

Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? Are you targeting the particular needs of particular members, or are you still broadcasting everything to everyone? “But our AMS…” “But our bulk mail client…” No buts.

Revenue 195

Revenue Education Survey Marketing 195

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Associations Now

MAY 13, 2025

The report from Fuse, JDC Events, and Bear Analytics finds events professionals looking beyond conference mainstays in favor of deeper engagement. Conference mainstays like panel discussions and inspirational talks scored less well among professionals. Collins said.

Report 52

Report Conference Survey Content 52

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

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MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 1 p.m.

Certificate 213

Certificate DC Strategy Revenue 213

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MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual conference success story. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.

Email Marketing 148

Email Marketing Tips Marketing DC 148

Association Analytics

JUNE 26, 2024

The post Predict 2024 – Acumen User Conference: 10/28 & 10/29 appeared first on Association Analytics.

Conference 169

Conference Member Engagement Resources Strategy 169

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APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

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MAY 22, 2020

Virtual conference complaints—and solutions. We’ve had a few months now of quickly planned virtual conferences and learning events. WBT Systems has been tuning in—they describe ten attendee complaints about virtual conferences and provide suggestions to resolve them. Virtual conference success stories. Here’s another one.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. CAE credits.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Association Analytics

AUGUST 3, 2022

The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.

Conference 169

Conference Member Engagement Resources Strategy 169

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JANUARY 22, 2021

Do we have approval to book live conferences? Breakout room topics will include asynchronous virtual education, virtual conferences, and Zoom tips. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. They offer webinars, blog posts, and maybe even conferences to your members. Host: Adrian Segar, founder, Conferences That Work. Host: Adrian Segar, founder, Conferences That Work.

Montana 369

Montana Education Conference Member Engagement 369

Association Analytics

NOVEMBER 4, 2024

That a conference doesn’t have to be cookie-cutter, there can be sessions that draw everyone in. It’s a known fact – presented at our own Predict conference recently from our partners at Higher Logic – that the smaller the segment, the greater the impact. We have to sort and segment our audiences in some way.

Course 192

Course millennials Survey Certificate 192

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APRIL 10, 2020

Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Planning virtual conferences. Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. Virtual event sponsorships. Tue 8/4 at 11 a.m. –

Montana 362

Montana Revenue Case Study Innovation 362

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. More info. .

Montana 351

Montana Certificate Conference Education 351

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OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Virtual conference sponsors. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Remote watercooler.

Utah 370

Utah LMS Conference Tips 370

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JULY 10, 2020

Virtual conferences and events held in March and April were at an advantage—attendees weren’t yet in full-on Zoom fatigue. Virtual conference success. The American College of Osteopathic Family Physicians went virtual with their conference early in the pandemic, March 19, to be exact. Virtual conference sponsorships.

Montana 365

Montana Content Price Strategy 365

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

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AUGUST 14, 2020

I’m lucky I got to participate in Zoom meetings throughout the conference because I have a good professional network. and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Post-Conference Chat & Networking. Did you miss connecting with people at the #asae20 conference?

Montana 370

Montana Conference Education Tips 370

Event Industry News

MAY 9, 2025

In association with GES, Las Vegas Convention and Visitors Authority, and Manchester CentralThe Association of Event Organisers (AEO) is pleased to announce that the AEO Conference 2025 will take place on Thursday 4th September at Manchester Central, bringing senior industry leaders together for a high-impact day of insight, discussion and connection. (..)

Las Vegas 59

Las Vegas Conference Industry Products 59

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APRIL 2, 2021

Future conference attendance. A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences. Mike Murray, Content Marketing Institute ).

Revenue 335

Revenue Conference Education Resources 335

Event Industry News

OCTOBER 2, 2024

Welcome to the Conference & Meeting Guide! Whether you’re planning a large-scale conference, an intimate business meeting, or a hybrid event, this guide will serve as an essential resource in helping […]

Conference 106

Conference Resources Industry Products 106

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JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Technology 370

Technology Strategy Education System 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. every Monday.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Event Industry News

APRIL 15, 2024

The UK has hosted 1.02million conferences in the last year alone, generating an outstanding £16.3 billion for the economies of popular conference destinations1. As one of the leading conference destinations in the UK, Leeds has seen huge success in the last 12 months, welcoming 2.5

Conference 116

Conference Survey Industry Products 116

Event Industry News

MARCH 19, 2025

The Events Industry Council announced today that the 2024 FICP Annual Conference, hosted by the Financial & Insurance Conference Professionals (FICP) in Denver from November 10-13, achieved silver level certification to the EIC Sustainable Event Standards.

Certificate 64

Certificate Denver Conference Industry 64

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OCTOBER 23, 2020

orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response. Delicata squash are at the farmers market now, along with other winter squash. Host: rasa.io.

Revenue 300

Revenue Review Strategy Content 300

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JUNE 26, 2020

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. Conference and education teams. Virtual conference advice.

Montana 370

Montana Conference Content Education 370

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JULY 17, 2020

The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Tony Rossell, Marketing General, Inc. ). 5 virtual conference pricing strategies. I agree, it’s time to completely rethink how you approach sponsorship.

Montana 341

Montana Revenue Strategy Education 341

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DECEMBER 4, 2020

Virtual conference design. Dave Lutz of Velvet Chainsaw Consulting says many professionals “will not participate six to eight hours a day for your three-day virtual conference” so “don’t take the same old face-to-face agenda and try to plug it into a virtual platform.” Amen, brother. More info/register (fee for MPI non-members).

Revenue 300

Revenue Blended Learning Conference Technology 300

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281