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A new report suggests that events will continue growing next year, but due to narrowing GDP growth, planners should work to rein in costs. The report cites significant growth in the number of hotels in New York, Los Angeles/LongBeach, and Dallas. A few key points from the forecast: Food gets costly. Uncertainty plays a role.
Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in LongBeach, California, to include New York City and Las Vegas as well. But given a number of factors, including costs and staffing, associations can’t create new tradeshows for every audience.
I spoke with Jennifer, and she was somewhat surprised and excited that Loudoun beat out the likes of Orlando, LongBeach, Chicago, and Sonoma for this inaugural event. Jennifer is also pleased that area tourism professionals will be able to take advantage of the symposium without having to incur the costs of travel.
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