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In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. Going digital is not just a strategy to reach millennials, it is a strategy to connect with all age groups. And, the company doubled the size of its technology/digital staff.
“Of course, I had no idea that it would take off as it has, nor the level of complexity it would rise to.” Someday, AHA might be dealing with millennials or generation Xers who keep their phones at their side. But that’s not happening yet, and for now the current audience defines the technology.
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