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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 206
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Association Brain Food Weekly: 2.26.21

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It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Association Brain Food Weekly: 1.26.18

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Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” What if you try something new and it bombs? If you heed the advice of Eventpedia, you can be sure your event app won’t bomb with attendees. Host: ASAE.

DC 225
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Association Brain Food Weekly: 10.29.21

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Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195
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Association Brain Food: 12.2.22

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Check out the launch party information below (December 6)—it’s bound to be an informative and enjoyable event. Word-of-mouth marketing. Do you remember early last year seeing a slew of LinkedIn updates about an online DEI course at the University of South Florida (USF)? Virtual event planning template. Nir Eyal ).

Tips 41
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Association Brain Food Weekly: 4.10.20

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Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content.