Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Double Your Member Engagement with Very Little Marketing. I have it easy, you may too.

Montana 369

Montana Conference Education Tennessee 369

Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/young professional supporters. CFA Society Minnesota (attracting Millennials). CompTIA (campaigns).

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. I definitely agree with the #1 blogging tip: create a content strategy. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap.

millennials 150

millennials Recruitment Recruiting Revenue 150

Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

millennials 60

millennials Leadership Marketing Industry 60

Associations Now

SEPTEMBER 15, 2017

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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millennials Delaware Social Media Marketing 60

Higher Logic

DECEMBER 30, 2015

This may seem basic, but Deloitte recently published a study showing that millennials and non-millennials think about diversity differently. millennials look at diversity more broadly, to include identities, unique experiences and ideas. Diversity helps your community grow in members and strength.

millennials 120

millennials New York Products Industry 120

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make.

Raleigh 204

Raleigh Arlington Social Media DC 204

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Whoa, members are definitely interested in career growth.

Recruitment 240

Recruitment Recruiting Member Engagement Communications 240

Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. CEO’s, a key CEO priority is to “ready millennials for leadership roles.” Business Success Redefined.

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Innovation millennials eBook Member Engagement 100

Associations Now

JULY 26, 2019

That’s a key finding of a study from the CMO Council, which says that omnichannel marketing, with a mixture of digital and physical approaches, offers the most potential for meeting your preferred audience. Millennials did the same. What is interesting is how wrong our assumptions about millennials and gen Z were.

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Marketing millennials Social Media Survey 57

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Virtual

APRIL 30, 2015

For most, it’s definitely not their first “rodeo.”. In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. Traditional “clubs” don’t appeal to them (be they “Unions” or “Lions”).

millennials 100

millennials Committee Technology Leadership 100

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Marketing 78

Marketing Strategy Video Social Media 78

Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Dunham : Definitely regulation.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

millennials 168

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Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

eBook 46

eBook Social Media DC Content 46

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. 1 CMP credit.

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Revenue Video Strategy Industry 195

Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations.

eBook 70

eBook millennials Leadership Education 70

Associations Now

FEBRUARY 26, 2019

Don’t get me wrong—digital communications and social networking definitely make it easier for members to stay connected 24/7, but it’s at annual meetings or other conferences where people put down their devices and connect as human beings. Check out this Membership Hack on the same subject.). Instagram takeovers.

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San Francisco Social Media Video millennials 96

The Hourglass Blog

SEPTEMBER 19, 2011

Millennials Are the New Slackers. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. In this case, the blogger is Andrew McAfee and his target is the "entitlement mentality" of many Millennials. Millennials are the new kids on the block when it comes to the workplace.

millennials 40

millennials Innovation Leadership Social Media 40

Reid All About it

SEPTEMBER 20, 2019

If you’re in the market for new technology, DelCor shares 11 questions you should ask during reference checks on an association technology vendor —and a little additional advice as well. Presenters: Stewart Kibby, CEO, and Melissa Hugel, Marketing Manager, WorkCast Inc. How to Budget and Plan Your 2020 Content Marketing Strategy.

DC 34

DC Washington Baltimore Certificate 34

Membership Marketing

NOVEMBER 8, 2019

Some definite answers are apparent from the insights that we have gathered in this year’s research. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.

Report 40

Report Marketing Innovation millennials 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

Social Media 95

Social Media Recruiting Recruitment Software 95

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. If you’re sick of hearing about millennials, join the club.

Marketing 40

Marketing Certificate DC Virginia 40

Association Adviser

FEBRUARY 7, 2018

We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., Attracting Millennial/Young Professional Supporters. CAE, CEO & Chief Strategist at Spark Consulting LLC.

Social Media 84

Social Media Recruiting Recruitment Software 84

Associations Now

FEBRUARY 7, 2019

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release. “The

millennials 45

millennials Committee Revenue Marketing 45

Achieve

AUGUST 19, 2014

What would an ad for a product back then need to look like in order to appeal to Millennial consumers today? But definitely wouldn’t fly in today’s Millennial-driven market. Millennials are generally much more r. Millennials are generally much more r. For Millennial women, the. Marketing*.

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millennials Products America Maine 40

Mariner Management

MARCH 28, 2020

In part because Millennials and Gen Z are diverse generations. I’ll definitely give Josh Miller and XYZ U a thumbs up. The post Let’s use this time to connect to NextGen, Gen Z appeared first on Mariner Marketing & Management, LLC. I think about generations from the lens of diversity and inclusion. So, reach out.

millennials 62

millennials America Industry Leadership 62

Idea Architects

JUNE 2, 2015

Yesterday, I presented a 60-minute session at ASAE's Marketing, Membership, and Communications Conference in Washington, DC. Audience: association marketing, membership, and communication professionals; predominantly from associations with 31-50 staff, often in a director-level position, heavy on Millennials and Generation Xers.

Content 60

Content Examples Conference Member Engagement 60

Association Adviser

JUNE 27, 2018

Further down, I definitely see myself in an executive director role for a strategic association. There’s an effort to say, “Well, Millennials want to be involved in this type of program,” but there’s no real data behind Millennial preferences in associations that differs from other age segments. They want to see value.

Certificate 74

Certificate Class millennials Resources 74

The Hourglass Blog

MAY 30, 2010

The impossible is, by definition, impossible. Developing Millennial Leaders. Millennials. It is the profundity of experiencing the full depth of our human potential and it is unspeakably beautiful. I can’t say words like these because I don’t believe them. Humans dont achieve the impossible. Communication.

millennials 40

millennials Leadership Innovation Social Media 40

Association Adviser

MAY 27, 2018

Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. Now I oversee the association’s publications, marketing and public relations. AA: How do you set marketing and communications goals? That skill set is what I look for in members of our team.

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Video Communications Social Media Newsletter 68

The Hourglass Blog

FEBRUARY 5, 2011

” Then I read this post from Andrew McAfee about how the connected habits of Millennials are benefting organizations. Labels: Millennial Perspectives , Social Media. And those people are definitely out there. Developing Millennial Leaders. Millennials. Which view are you going to take? Photo source.

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The Hourglass Blog

DECEMBER 8, 2010

information asymmetry"), but definitely worth a read. Well, using Schrages definitions, Id have to say most in my experience have been "stupid," in the sense that they generally dont know the true cost of the association products and services that they access and use. Developing Millennial Leaders. Millennials.

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Price Cost millennials Social Media 40

The Hourglass Blog

DECEMBER 2, 2010

I am very disappointed that HBR is associated with such a blatant marketing scam. Developing Millennial Leaders. Millennials. Labels: Hype , Innovation. 2 comments: Ian. I would just like to note that I had the same experience. January 19, 2011 9:03 PM. Eric Lanke. January 20, 2011 5:56 AM. Post a Comment. Newer Post.

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The Hourglass Blog

MARCH 27, 2011

If youre familiar with Haque, then you know hes all about creating a new definition of success in the corporate world--one not based on profit but on human satisfaction and enrichment. Developing Millennial Leaders. Millennials. Where else but in a blog post by Umair Haque. Communication. Encore Careers. Generation Basics.

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Innovation millennials Leadership Social Media 40