Remove Definition Remove Marketing Remove millennials
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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?

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Attracting Millennials: Are you thinking age-appropriately?

Association Adviser

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Jackie challenged us to consider whether our definitions of customer loyalty aim high enough. Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennial employees, do you wonder why your Gen X employer feels distant? Millennials. Generation X.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint.

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Membership Q&A: Why Won’t They Join?

Spark Consulting

Now you have a problem, one many associations are familiar with from struggles trying to attract younger (aka Millennial) members. That could look like industry market research, or other kinds of secondary research projects. How do you learn what they want? Providing a small gift for participating might help.

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Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Millennials in the workplace.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).