Detroit Member Engagement Recruitment 
Associations Now
NOVEMBER 5, 2019
Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.
Associations Now
AUGUST 7, 2018
For decades, RIA focused mainly on the auto industry in Detroit. But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.
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