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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Last month, PEN America announced a member expansion plan to create regional chapters for the first time in its history.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership. These types of associations are also more likely to recruit high-quality volunteers and see higher levels of membership retention, he says.

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Ex VMLY&R Commerce Katie Streten joins WRG division of The Creative Engagement Group to boost Return to Live Offering

Event Industry News

Katie joins WRG from VMLY&R Commerce, MENA where she was Head of Experiential Strategy and before that Head of Strategy and Insight at Imagination, Detroit. Katie will report into Tim Collett, Managing Director and Head of Events at WRG a division of The Creative Engagement Group (TCEG).Streten

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