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Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs. Is this process standardized, documented, and shared with those who need to know? Use of webinars.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Banner ads, custom push notifications, leveraging data and insights to identify hot leads for sponsors—the opportunities to generate revenue through event app sponsorships are endless.
Document what you learn. Document any missed opportunities because of your system’s limited functionality. Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. Analyze the existing situation. Vendor support.
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