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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Every marketing team is different – but telling you one size doesn’t fit all will not help.

Marketing 185
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Association Brain Food: 10.11.24

Reid All About it

.* – MarketingMindshare: Measuring Marketing ROI Join a conversation on how your association is assessing the impact of your marketing efforts. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities.

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Why your association should understand the differences between AMS and CRM software

Nimble AMS

A ssociation management software (A MS ) and customer relationship management ( CRM ) software —i f your association is searching for new technology , you’ve likely seen and heard these technological terms. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns.

Software 137
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Everything your association needs to know about Salesforce CRM

Nimble AMS

Salesforce quickly became the leader in CRM, taking the technology world by storm. Ecosystem and extensibility From email marketing to volunteer management, the Salesforce AppExchange offers various applications for associations to advance their mission. Continue reading to learn more. What is Salesforce CRM?

Software 102
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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52
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How to embrace change so your association can reach more people

Association Success

From new technologies to social movements, associations face the monumental challenge of improving their processes to keep pace with the times. . Leverage technology to reach a wider audience . From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience.

How To 148