Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Your Event Marketing Survival Guide. Host: PCMA.

DC 120

DC millennials North Carolina Washington 120

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

MemberClicks

JUNE 15, 2024

member retention) Speaking of retention … Member acquisition vs member retention On a final note, member acquisition and member retention are not the same thing. The next step in member acquisition is to create content with which people will want to engage. Any time you can help someone else (e.g.

Strategy 69

Strategy Organization Discount Social Media 69