Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. Member data is the most valuable asset of any association.

Marketing 52

Marketing eBook millennials Cost 52

Potomac Core

MAY 17, 2016

Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Regularly conduct member impact surveys (not merely “satisfaction” surveys). 3 Key Strategies to Become the Recession Ready Association. The Recession Ready Association.

eBook 147

eBook Survey Member Engagement Industry 147

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. You’re looking for proof of market—evidence that will validate your online course idea. Paid ads are another good sign of market demand.

Course 161

Course How To eBook Price 161

Potomac Core

MAY 19, 2015

Seeking to understand their impact on their member business outcomes, the Association initiated the process with Board Interviews and a Member Impact Survey. The Member Impact Survey is forward looking by design and focuses on desired future outcomes that members seek to address their “up at night” issues. Forward Looking Data.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

AUGUST 29, 2017

A second quarter survey conducted by the Association of Finance Professionals reflects some of these concerns. It is clear that the global manufacturing sector has turned a corner, with improvements in demand and production seen in many key markets. Global Uncertainty is Not Going Away .

Member Engagement 173

Member Engagement Survey Massachusetts Boston 173

Potomac Core

OCTOBER 4, 2016

Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues. 3 Association Growth Strategies. Secure Actionable Research. Securing forward looking data is essential. 3 Association Growth Strategies.

Strategy 164

Strategy eBook Member Engagement Revenue 164

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Your organizations can utilize focus groups and survey research to pinpoint industry and professional challenges that must be addressed.

Member Engagement 119

Member Engagement Case Study DC eBook 119

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? The survey said members want to learn the skills taught in the course. Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment?

Course 176

Course LMS Price Newsletter 176

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% In a recently completed Strategic Plan update, he reflects on how NPES with board and market guidance is addressing challenges and competitive threats for the industry and the association.

Strategy 100

Strategy eBook Virginia Survey 100

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States. Reach Forward.

eBook 100

eBook United States Survey Member Experience 100

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials eBook Washington Innovation 150

Higher Logic

NOVEMBER 17, 2016

Netflix Director of Marketing Camille Watson said, “We knew members couldn’t experience the full power of Netflix until they returned the first three movies and could experience the rapid turnaround in getting the next movie. Open feedback channels (forums, surveys like Net Promoter Score). Voice of the Customer eBook.

eBook 120

eBook FAQ Directory Content 120

Potomac Core

MARCH 1, 2015

It’s best to avoid traditional satisfaction surveys as they will not provide sufficient information on how your Association is helping your members or their industry. Impact surveys are forward looking and will help you better measure your organization’s effectiveness on member outcomes. Engagement as a Sales Strategy?

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. In an economy more driven by intellectual capital than ever before, executives actively seek information from multiple sources. Why do members leave?

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

FEBRUARY 9, 2016

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” Business Success Redefined.

Innovation 100

Innovation millennials eBook Member Engagement 100

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Avoid the pitfalls of satisfaction surveys. Inside Out Means Your Just Another Association.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. Market Focus. This focus drives unique market positioning for the Association and reinforces the value and relevance of the Association to the entire value chain of the industry. Actionable Data.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

OCTOBER 29, 2017

If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Click here to receive your free eBook “Accelerating Strategic Member Engagement”. Association Supply Chain Advocacy Means Doing Fewer Things Exceptionally Well.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Potomac Core

MARCH 22, 2016

CEO Survey concerns “over volatility and over-regulation are rising.” Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. In a weak economic growth environment, it’s a daunting task.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Driverless Associations who abandon the traditional Association planning model are more likely to accelerate their market position against competitors. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Blue Sky eLearn

JANUARY 6, 2020

The same concepts and tactics found in digital marketing apply to events. It could be a dedicated email alias they can contact, a post-conference survey they complete after the event, or a social media community with designated hashtags for your event. As Marketing Manager for Pathable, Inc., Provide feedback channels.

eBook 191

eBook Social Media Content Conference 191

Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. An industry wide business impact survey (instead of an association focused product and service satisfaction survey).

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

AUGUST 2, 2017

According to a survey conducted by the Association of Financial Professionals ( AFP ), “This marks the fifth consecutive quarter where organizations accumulated cash at a greater rate than they anticipated entering the quarter.” Your organization should begin with a professional survey utilizing a Data Scientist.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Association Success

MAY 25, 2017

To create value, to market it successfully, and to get ahead under this new business paradigm, connecting with your members is fundamental. Obvious marketing strategies, and a suspicion that they are being “sold to”, work immediately to turn people off.

eBook 60

eBook Revenue Course Survey 60

Potomac Core

SEPTEMBER 14, 2016

The 2014 the Strategic Member Engagement Survey noted that organizations with upward trending 3 year operating results were far more likely to better understand member “ up at night ” issues and to engage members in acting upon those needs. Take the Temperature of the Entire Value Chain . Implement a “What We Do Together” Culture .

eBook 100

eBook Member Engagement Industry Process 100

Association Adviser

OCTOBER 25, 2017

Here are five things your association should take stock of before attempting to earn more non-dues revenue: Find even more ideas and strategies for earning more non-dues revenue in our free eBook, 5 Tips for Maximizing Non-Dues Revenue From Your Communication Vehicles. Survey your members regularly to ask these questions.

Revenue 109

Revenue eBook Tips Sample 109

Association Adviser

NOVEMBER 13, 2018

Next, start a membership survey or a publication-based readership survey as soon as possible. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Best practices would be to ask members in a survey if they’d like an online community.

Member Engagement 68

Member Engagement Survey Social Media Communications 68

Wild Apricot

DECEMBER 2, 2010

To help with your nonprofit’s year-end fundraising and strategic planning for 2011, here are three great new resources – two ebooks and an important research report – just released by leaders in the nonprofit sector, and all available without charge.( read more ).

Resources 150

Resources eBook Report Social Media 150

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon.

DC 225

DC Washington millennials Chicago 225

Aptify

DECEMBER 13, 2017

Here’s the life hack for us marketing and membership people in associations : don’t think of “join” and “renew” as distinct processes. ” Inbound marketing gives organizations the opportunity to increase the ROI of their marketing effort by 3x. You market and showcase your brand.

Member Engagement 56

Member Engagement eBook Software Marketing 56

Reid All About it

SEPTEMBER 3, 2021

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Pia Callesen, Psyche ). Stu Sjouwerman, KnowBe4 ).

Learning Management System 195

Learning Management System Education Technology Review 195

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. billion by 2028. Social Media Contest.

Social Media 52

Social Media eBook Price Content 52

MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. Additional research forecasts that the virtual event market will hit $504.76 About half ( 49%) of marketers use attendee engagement as a primary indicator of a successful event. billion by 2028. Social Media Contest.

Social Media 52

Social Media eBook Price Content 52