Association Adviser

AUGUST 16, 2023

The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC. This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Execu

Email Marketing 148

Email Marketing Tips Marketing DC 148

Associations Now

AUGUST 16, 2023

Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners.

Team 66

Team Marketing Case Study Examples 66

Nexus Marketing

AUGUST 16, 2023

Take center stage and host an epic panel on NXUnite! With custom panels, you have the freedom to bring your vision to life. Whether you have a specific topic or a dream team of panelists in mind, get ready to seize the spotlight and create your ideal panel: Choose a topic that perfectly aligns with your team’s expertise Handpick a dream team of 2-3 industry experts Set the date and time that suits you best Cost: FREE What’s in it for you?

Proposal 52

Proposal Team Cost Marketing 52

MemberClicks

AUGUST 16, 2023

Introduction When we think of nonprofits, our minds often drift toward charities and philanthropic organizations. However, the world of nonprofits encompasses a wide variety of entities, including those that might not fit the traditional mold of a charitable organization. One such category is the 501(c)(6) organization (in the United States), which serves to support the business interests and activities of its members.

Raleigh 52

Raleigh How To North Carolina Recruitment 52

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Member Engagement

Multiview

AUGUST 16, 2023

The elevator pitch is an essential tool in any organization's marketing arsenal for attracting new members. The idea behind the elevator pitch is simple: a brief description of your organization that can be delivered in the time it takes to ride an elevator (about 1-2 minutes). It needs to be engaging and informational so that prospective members know who you are but leaves room for curiosity.

Tools 52

Tools Marketing Organization 52

Multiview

AUGUST 16, 2023

The success of an association relies heavily on the inner workings of the organization and its leadership. Board members pla y a significant role in this as the y hold influence in making changes and decisions on behalf of the organization's members while helping shape the association's trajectory. By supporting th eir transition into lea d ership with helpful resources and a solid framework, they are set up to perform their responsibilities with excellence.

Leadership 52

Leadership Resources Organization Association Management 52

Effective Database

AUGUST 16, 2023

"It's in the database." I often joke with my clients that AMS nirvana looks like this: When someone asks "Where is the data about topic X?" the answer is always "It's in the database." Q: "Who were the award winners in 2019?" A: "It's in the database.

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