Keep Stakeholders in Mind When Redesigning a Certification Program
Associations Now
SEPTEMBER 11, 2023
Involving stakeholders early in the certification redesign process not only helps promote transparency but also enables associations to build an effective business case around the decision and get member buy-in. There are plenty of reasons to change, tweak, or even sunset a certification program. For instance, associations may want to go after a new market or reposition the program in the current market.
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