Associations Now

JANUARY 2, 2024

Associations often use brochures and other digital tools to highlight their benefits and values. But choosing what should be included in these documents isn’t easy. Taking a marketing approach helped the American Dental Education Association reach members and prospects. When Tom Quash, CAE, came on board as chief communications and marketing officer at the American Dental Education Association in May 2023, ADEA was already looking to revise how it presented its benefits to both members and prosp

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Education Social Media Review Marketing 91

NXUnite

JANUARY 2, 2024

Stories are at the heart of web design. For nonprofits, conveying inspiring stories is critical to securing the necessary support for powering social change. With high stakes like these, first impressions matter. In today’s fast-paced world, it takes only 0.05 seconds for users to form an opinion about a website. Because of this, nonprofit web designers need to hone their skills to impress visitors and motivate them to get involved.

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Memphis Content Video Project 130

MatrixG

JANUARY 2, 2024

It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so on. What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better? I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others.

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Content Team Process Social Media 109

.orgSource

JANUARY 2, 2024

You thought your team would be excited, or at least pleased. Automation, analytics, and all the other digital timesavers should be making their lives easier, right? The truth is no one seems happy. Some employees have invented tortuous workarounds to keep using their new toys to continue working in the same old way. What went wrong? Why did your digital transformation fail?

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Team Technology Course Examples 88

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Member Engagement

MatrixG

JANUARY 2, 2024

It’s the New Year and all of us are bubbling over with resolutions. So many of us resolve to exercise more, be kinder, spend more time with family, and so on. What about our websites? Shouldn’t we have resolutions for making our websites, email, and social media accounts better? I am a big fan of Dan Pink, author of the best-selling books Drive , When , The Power of Regret , and so many others.

Content 52

Content Team Process Social Media 52