Fri.Feb 21, 2025

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Association Brain Food: 2.21.25

Reid All About it

The weekly list of free educational events and resources for the association community Life cannot be delegated. Lewis Mumford New member onboarding. Talley Management Group shares five thoughtful ways to welcome new members to your association. Im pleased to see a useful post like this because effective onboarding has such a strong impact on retention, which is why I enjoy writing copy for onboarding campaignsone of the few ways I work with associations.

Arlington 258
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The Case for a Meeting Critic

Associations Now

A group of business scholars propose a critical reviewer to keep meetings on point. Done right, the role can keep meetings on pointand strengthen your culture. Every organization, for better or for worse, has a culture. Boards define themselves by how they interpret the organizations mission; staffs are defined by how, and how well, they interpret the decisions that emerge from those interpretations.

Review 62
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Marketing with Heart: How Cause-Driven Campaigns Build Brand Loyalty 

CMA Solutions

Every day, your audience is bombarded with marketing messages. But the ones that truly stand out? They come from brands that mean something, brands that connect with people on a human level. At CMA, weve seen firsthand the impact that cause-driven marketing can have on engagement, retention and long-term brand advocacy. Thats why this February, were spotlighting Heart Month, a national health initiative raising awareness about cardiovascular health.