Sun.Dec 17, 2023

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Podcast: Communicating with purpose: expert advice from a national spokesperson

The Association 100

Discover the art of impactful association communications in our podcast episode as cohosts Colleen Gallagher and Christine Stay sit down with Frank Caliva, the national spokesperson for the Retail Energy Supply Association (RESA) and president of P.R. Quinlan , a leading B2B consulting firm in retail energy policy. Caliva shares invaluable wisdom on crafting the most effective messages that resonate with target audiences while juggling competing interests and obligations.

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A Last Look at Leadership in 2023

Associations Now

From DEI to AI, association executives had a lot to think about. Here are some of the key themes from a very busy year. Inflation stress. Unsettled hybrid and remote workplaces. DEI under attack. AI disrupting just about everything. If 2023 was a year of “getting back to normal,” it was also a year where association leaders still understandably felt out of sorts.

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An event planner’s secret weapon: rapport

The Association 100

Event planning goes beyond just managing logistics. Building strong relationships are crucial for creating successful events. I take pride in developing a rapport with everyone involved – from Grammy nominees to caterers and AV techs, to the person who opens the doors before the event begins. Successful relationships start with being approachable to everyone.

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Podcast: The power of mission – navigating change and AI in legacy organizations

The Association 100

Discover the art of managing change and the rising impact of AI on standards in our podcast episode featuring Barb Jones , CEO, Clinical and Laboratory Standards Institute. Jones, who leads an organization with a rich history spanning five decades, sheds light on the seamless navigation of change when rooted in a strong mission: “It’s the biggest tool you have.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Elevating the digital user experience for members

The Association 100

In a recent A100 video , Alice Locatelli, senior director of digital strategies, Society of Actuaries, discusses the organization’s transformative digital strategies aimed at optimizing user experiences. With a robust focus on individualized, user-centric approaches, SOA is enacting groundbreaking enhancements in digital interaction and member engagement. “It’s about putting the right content in front of the right eyeballs rather than having all the content available for everyone, offering

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