MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition. Now member value propositions have been playing a more critical role for membership organizations.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. I loved it when local membership directors got together at our state association meetings. They got to talk shop, kvetch and catch up with people who really got them and what they did for a living. If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by

Newsletter 254

Newsletter Content Social Media Education 254

Associations Now

APRIL 19, 2024

A new CEO survey finds a lot of anxiety bubbling under some surface optimism. Associations are well-positioned to assist. Despite an election year on top of economic and global-conflict stresses, leaders today say they’re feeling pretty good about things. According to KPMG’s 2023 CEO Outlook report , released last week, optimism is abundant. A strong majority of global CEOs (73 percent) say they’re “confident about the economy over the next three years.

Guidelines 111

Guidelines System Survey Leadership 111