The Journal by EXEC

AUGUST 14, 2023

Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates. So, how do you ensure your marketing efforts hit the bullseye?

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Marketing How To Tips Communications 52

WBT Systems

AUGUST 14, 2023

At the ASAE Annual Meeting, peer-to-peer learning was everywhere. As conference speakers, association professionals shared ideas, how-to information, and case studies with their peers.

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Association Analytics

AUGUST 14, 2023

AI has garnered a lot of global and national attention across most industries in recent months. Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology.

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Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

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Member Engagement

.orgSource

AUGUST 14, 2023

“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market.

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