Fri.Oct 20, 2023

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Sponsor perspectives.

Maryland 281
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10 Ways to Pursue Equity: The Social Change Ecosystem Map

Aaron Wolowiec

With so much going on in the world right now, and an abundance of information coming from a multitude of places, it can be hard to know what role we play in the pursuit of equity and belonging. The Social Change Ecosystem Map has two components, represented as shared values, in the center, and the ten ways people and organizations generally show up, around the outside.

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The Secret for Winning Back Your Long-Time Members

Elevating Engagement

How do you motivate long-standing members in other countries? Asks Roberta. This is another excellent question from the audience during one of my recent presentations, and I added it to the ‘Ask Amanda’ series. (You can find the first three articles in the series here , here , and here.) Roberta’s question is excellent because many associations notice that engagement is like a bell curve.

Resources 105
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3 scary things that might be hiding in your member data

Aptify

Don’t wait for these spooky data threats to creep up on your membership-based organization. Learn how to take charge and keep the danger away. As a large membership-based organization, your association or union collects a lot of member data. And while it’s extremely valuable, did you know that inside your member data, there might be some scary things lurking in the dark?

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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How to Budget for Upgrading Your Association Management Software

MemberClicks

For associations in an increasingly digitized world, it’s now more important than ever to invest in digital tools that are agile and responsive to your organization’s unique needs. An outdated association management software can make your day-to-day more difficult through high upgrade expenses, and poor integrations, customization, and data access. If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS.