Do We Really Know How Members Feel?
Elevating Engagement
AUGUST 25, 2023
“ We might think members don’t engage like they used to because they are so busy, but is that really the reason?” This great question popped up during my presentation to the amazing EOs at this summer’s National Association of Home Builders Association Management Conference. Here’s what prompted that question. I asked the participants to brainstorm why it is hard for people to engage today, and here’s what they said: Association CEOs and staff say members have difficulty engaging because they ar
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