Surprise and Delight: How to Make Your Meeting a Sleeper Hit
Associations Now
NOVEMBER 9, 2023
Meeting planners want their events to be smash hits. But there is power in the sleeper hit, too—one that delivers more than promised and has attendees returning home to rave about their experience. “I think sleeper hits are places where everybody feels comfortable, and then there’s more than you expect when you get there,” said Tory Ondrla, conference manager for the Association of College & Research Libraries, a division of the American Library Association.
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