Idea Architects

JUNE 23, 2004

Doesn’t anyone use turn signals anymore? That was the thought running through my mind after two recent near collisions with other cars making sudden turns or darting recklessly between lanes. It sometimes seems that people have forgotten that our roads are community spaces meant to be safely shared with others. Doing so requires giving some advance notice to our driving colleagues about what we are thinking of doing before we get involved in doing it.

Team 81

Team System Leadership Organization 81

Idea Architects

JUNE 9, 2004

Retailers have long understood the value of samples and two-fers. When Proctor and Gamble was introducing their home dry cleaning product, Dryel, they shipped free samples to thousands of sorority houses, a target market they perceived as being a natural fit for the new product. Visit any Sam's Club or Costco on a Saturday and you can essentially eat a complete meal if you accept samples given at the end of almost every aisle.

Sample 60

Sample Discount Products Tools 60

Idea Architects

JUNE 3, 2004

Strange how ideas find their way to us. While strolling through the wonderful Edward Hopper retrospective at London's Tate Modern during Memorial Day weekend, I had one of those "hit by a bolt of lightning" moments. These are the ones that send you scrambling for a pen to capture your thoughts before they escape you. Having such thoughts is not all that interesting or unusual.

Indianapolis 60

Indianapolis Chicago Discount Education 60