In for the Long Haul
Idea Architects
JULY 18, 2005
When I speak at trade association conferences I usually don't hang around to hear industry executives give their talks. Too many of them end up being rants about how to make more money or eliminate the competition, something I'm sure the rank and file eat up, but not something that does much for someone from outside their industry. I'm glad, however, that I stayed at a conference last week to listen to James Press, Executive Vice President and Chief Operating Officer for Toyota Motor Sales, U.S.
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