August, 2017

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Advantages and Disadvantages of Nonprofits You May Have Overlooked

Wild Apricot

Many people jump into a nonprofit career without understanding what it actually takes to thrive in the nonprofit world. Unfortunately it’s those same people who burn out quickly. Not to be discouraged though, a good understanding of what’s to come will allow you to manage your expectations and plan for a successful, impactful career in the nonprofit world.

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#ASAE17: Inspiration found.

YourMembership

As a first-timer attending the ASAE Annual Meeting & Expo, where thousands of association leaders, staff and industry partners gather to share strategies, resources, solutions and successes, I was—in a word—amazed. I was amazed for a variety of reasons. First, the weather in Toronto, Ontario, Canada, was pleasant and comfortable compared to the dog days.

Resources 204
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How to Enable Subject Matter Experts to Contribute in Your Online Community

Higher Logic

Subject matter experts (SMEs) have the potential to be the most versatile and impactful members of your community. But are you enabling them to make an impact and, more importantly, do you know what obstacles they are facing within the community and your organization? We often find that online communities are unintentionally set up with roadblocks that make it harder for subject matter experts to participate.

How To 244
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Flipped Learning Increases the Value of Conference Education

WBT Systems

Everyone knows that sitting in an audience listening passively to a speaker is not an effective way for adults to learn, yet that’s still the norm at many conferences and educational events. It’s time for associations to upend ineffective education with flipped learning. Flipped learning is the brainchild of two high school science teachers who decided in 2007 to have their students watch preparatory videos online before coming to class.

Education 225
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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Association Brain Food Weekly: 8.25.17

Reid All About it

The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. Follow that link to Amanda’s blog to learn how your association can participate and find out more about this important survey.

More Trending

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11 Ways to Make Money on the Side Because Your Nonprofit Job Doesn't Pay Enough

Wild Apricot

I’m just going to say it, lots of nonprofit professionals are overworked and underpaid. So what do you do when you love your nonprofit job, but it doesn’t pay the bills? Here are 11 gigs that can make you money on the side.

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Best practices in email marketing.

YourMembership

Members today are overloaded with information, and it’s easy for emails to end up in the digital trash. That’s a problem. You can’t deliver meaningful content to members if they don’t open your e-mails. “The subject line is the first impression and should be compelling enough for a member to want to open it,” says. The post Best practices in email marketing. appeared first on YourMembership.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof.

Marketing 192
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Find New Non-Dues Revenue Streams for Your Organization with This Free Guide

Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a

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Association Brain Food Weekly: 8.18.17

Reid All About it

Your weekly list of free webinars and events for the association community… It drives me nuts when I hear about associations that don’t give their employees a decent professional development budget. Short-sighted. Hypocritical too. Maybe this article by Thomas Marcetti will help someone get the support they need. Expeditionary marketing, emotional marketing, and evangelism marketing —three underappreciated yet effective approaches for marketing association educational programs, according t

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Membership 101: What IS “Engagement,” Anyway?

Spark Consulting

Association membership professionals, particularly in the last several years, talk about engagement A LOT. We want our members to be more engaged. We want to measure engagement. We want to score engagement. We want to reward engagement. We want to inspire our members’ competitive spirit to increase their engagement to be higher than the next member.

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44 Free Nonprofit Webinars for September 2017

Wild Apricot

Every month we compile the internet's biggest list of nonprofit webinars. Here are 44 free nonprofit webinars for September 2017.

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3 ways to share career center jobs with your members.

YourMembership

People become members of associations for many reasons. Professional development is one of them. One way you can help your members with their professional growth is to put jobs in front of them which may help them further their careers. Doing so will encourage more participation on your job boards and help your members locate. The post 3 ways to share career center jobs with your members. appeared first on YourMembership.

Software 279
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Forecasting Failures Are Costly: Heres How To Fix Them

Speaker: Dave Sackett

Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

In 2016, businesses lost $63 billion dollars due to bad customer service. That’s up from 2013 by a whopping $20 billion. To make matters worse, almost half of customers will stop doing business with a company because of bad service – a percentage that will likely increase as younger generations (who are more likely to switch companies) become more prominent and influential.

Cost 134
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Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek.

Education 176
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Association Brain Food Weekly: 8.11.17

Reid All About it

Look out associations, now that LinkedIn is owned by Microsoft, you can expect it to become a professional development and networking behemoth. This week it launched a new service that identifies potential mentors and people who might be looking for mentorship in a specific location , and then helps them connect. Hmm, sounds like a souped-up association mentoring program.

Raleigh 150
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You Must Be Staff Driven

Eric Lanke

Last week I wrote about a presentation I would be giving at one of my association's major conferences -- a presentation on the work product of one of our technical committees. In that post, I said this: Why I'm giving this presentation -- instead of say, the chair or other member of the committee -- is an interesting story in and of itself. Without going into too much detail, let me just say that I think it is a reflection of a larger trend within my association where we are becoming more and mo

Committee 145
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The Everyday Donor: Unlocking Prospecting Segments Through Behavior Analysis

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

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5 Steps to Create an Amazing Membership Website with No Technical Expertise

Wild Apricot

Here's how to create an amazing membership website from scratch and without any technical expertise.

How To 340
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A “can’t-miss” list for #ASAE2017 sessions.

YourMembership

For thousands of association professionals traveling this weekend to Canada for ASAE’s 2017 Annual Meeting, Canada means much more than Mounties. As always, the ASAE team has put together an action-packed agenda filled with informative sessions on a wide variety of topics designed to appeal to organizations of all sizes. And, while having too much. The post A “can’t-miss” list for #ASAE2017 sessions. appeared first on YourMembership.

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How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.).

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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. Then, make the sale—move your prospect from thinking “I should take a class” to “I am registered for a class.”.

Education 155
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . With global economic uncertainty dominating most conversations, we’re learning that Trade Associations who drive sustainable industry growth are helping their organizations by energizing member engagement. Forward thinking CEO’s are utilizing Strategic Planning or Business and Engagement Planning to research Industry challenges and Business outcomes and then identify their Associations as extensions o

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What to Expect When You Work for an Association

GrowthZone

A recent article in the career section of the ASAE website explores the ins and outs of the career paths available in the association industry. We’ve highlighted some key points in the excerpts below. In many ways, working for an association is different from working in other types of organizations. Here are a few characteristics that set them apart from the for-profit and government sectors.

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3 Common Legal Traps Nonprofits Fall Prey To

Wild Apricot

Have you ever worried your nonprofit could have some hidden legal risks? Nonprofit attorney and strategist Erin McClarty shows you 3 common legal traps and how to avoid them.

How To 331
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#ASAE17 session: Challenges faced, lessons learned from applying an education strategy.

YourMembership

Change is a noun and a verb. Wait. Before you blame the foreign guy (that’s me) for bad grammar in using this phrase, let me clarify. At the upcoming 2017 ASAE Annual in the great city of Toronto, Ontario, Canada, there will be a session of the same named presented by our client, the American. The post #ASAE17 session: Challenges faced, lessons learned from applying an education strategy. appeared first on YourMembership.

Education 199
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Navigating Payroll Compliance: Future-Proofing Payroll in an Evolving Regulatory Landscape

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

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How to Improve First-Year Member Retention

Higher Logic

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition.

How To 196
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Keep Ahead of Higher Ed, the Professional Development Competition for Associations

WBT Systems

Associations have always been the first place members turn when thinking about professional development. But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Meet the new professional development competition for associations: higher education. “If higher education is going to thrive in the century ahead, it’s time to think of college not as a life stage or a credential, but as a lifelong communi

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Got Chapters? Reason #1 to attend #AssnCEX2017

Mariner

If you have chapters - geographic components of any form - join us. for a full day of conversation focused entirely on how to. "LeverageChapters. We're calling it CEX: Association Component Exchange. The "We" is a group of curious component relations professionals with. hosts Billhighway and Mariner.

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