Wild Apricot
AUGUST 17, 2015
In our Live Workshop, Shiv Narayanan, Head of Marketing and Sales will explain the importance of using Facebook Ads to grow your organization and take you step-by-step through the process of creating your own.
Higher Logic
AUGUST 25, 2015
We love our communities and members. For the most part, everyone participating is collegial, helpful and respectful—which is why members keep coming back, posting and collaborating with each other. Sometimes, there’s that one member (or maybe several) who provoke in conversations. Maybe the provocation is outright and obvious. Other times, it is subtler and nuanced, but gives you a bad feeling.
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Socious
AUGUST 27, 2015
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.
Reid All About it
AUGUST 22, 2015
Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list. You scanned badges. You know the names of the attendees who visited your booth during the show.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Aaron Wolowiec
AUGUST 25, 2015
Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. In the meantime, we’re happy to share a guest blog post by Hank Berkowitz, Association Adviser eNews moderator and chief, who reported on a breakout session from ASAE’s annual conference earlier this month. David Lutz, managing director of Velvet Chainsaw.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Wild Apricot
AUGUST 19, 2015
Becoming a CAE and signing up for our Expert Webinars is an excellent way to stay on top of your game by gaining insights from the experts, plus you’ll be working towards your CAE designation.
Higher Logic
AUGUST 17, 2015
Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge. We need our online communities to morph and shift with the changing landscape.
Socious
AUGUST 20, 2015
Socious has been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities. Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli,PhD.
Jamie Notter
AUGUST 5, 2015
As many of you know, I was diagnosed with larynx cancer earlier this year. I had a small growth on my vocal chords that turned out to have some cancer in it. They removed the growth (while preserving my vocal chords, thank you very much) and this June I went through radiation treatment to make sure there was no cancer left in the system. I'm told that it's all gone now, and from here on out they'll just monitor me.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents
YourMembership
AUGUST 27, 2015
You can find disruptive innovations anywhere you look. The change they create can come from new technologies, changes in human or consumer behavior, or combinations of both. It is important to not only have a handle on the disruptive change we know about today, but also be prepared for what might pop up tomorrow. The August YM CAE Thought Leadership webinar was Big Bang Disruption: 5 Technologies and Trends That Should Be On Your Radar.
Wild Apricot
AUGUST 13, 2015
You probably sign into Facebook every day to see what your friends are up to, but are you using it to grow your organization? This Mini-Course will show you how to execute a successful Facebook Ad campaign sure to grow your membership.
Higher Logic
AUGUST 27, 2015
We believe that all types of organizations can benefit from having an online community. There is so much power in connecting people, spreading ideas and empowering community members. However, depending on who is part of your trade association, members may be hesitant to use an online community at first — their competitors may be part of the same community, reading and contributing to the same conversations.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Eric Lanke
AUGUST 24, 2015
I've been on a number of member visits lately. What are member visits? That's when I and/or a member of my association staff get out of our office and visit one of our association members in their place of business. Invariably, these are well worth the time and expense it takes to organize and conduct them. They give us on-the-ground information about the world of our members and it facilitates greater loyalty between the member and the association.
Jamie Notter
AUGUST 13, 2015
I'm just back from the ASAE Annual meeting in Detroit. It's my 12th consecutive annual meeting. Over the years most of my clients have been associations, so this is obviously the place to be for me every year, though my participation at the meeting has certainly morphed since 2004. I attend fewer of the sessions these days and spend more time just talking to people in between or on the show floor or at the social events.
Aaron Wolowiec
AUGUST 17, 2015
John Ricco, vice president, Partners in Association Management. This month’s guest blog post is by John Ricco, vice president, Partners in Association Management. It originally ran on Partners Preceptors, a blog by Partners in Association Management. Boxes. In the association world, we know boxes – literally and figuratively. We check them off our to-do lists; we’re encouraged to “think outside” them; and we pack them full for conventions and meetings.
YourMembership
AUGUST 6, 2015
The association world is about to converge on the Motor City this weekend for ASAE’s 2015 Annual Meeting. I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. A lot has happened at YM since we were in Nashville last year for ASAE. We acquired Job Target’s Career Center Business Unit to go with our Association Career Network, marking a turning point in the industry by combining the strong
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Wild Apricot
AUGUST 5, 2015
We’re glad to announce the release of Version 5.5! It brings new events module features that will help you grow your organization!
Higher Logic
AUGUST 20, 2015
Any volunteer program or system should be easy to use for staff and volunteers alike. Whether you are creating opportunities or joining events and completing tasks, the process needs to feel seamless and keep volunteers coming back for more. This is where recognition, rewards and gamification techniques come in. Personalize Volunteer Opportunities. Depending on how your organization collates its volunteer opportunities (spreadsheets, event websites, an online community or volunteer system), it’s
Mariner
AUGUST 11, 2015
I think you’d have to be asleep at the wheel not to be aware of three current trends that Sheryl Connelly shared at #ASAE15 annual conference. So the aha in Ford Motor Company’s manager of global trends and futuring’s Game Changer session wasn’t trends but how to channel your inner futurist.
Jamie Notter
AUGUST 18, 2015
I did an interview on a really cool podcast this week, called Amazing Workplaces. It's almost an hour long, but check it out. Obviously I'm talking about our book, When Millennials Take Over , although Chris also asks me some about culture change, and within the interview we talk a bit about the changes that are happening right now. It's a small part of our book, but we reference historical research done by generational experts Strauss and Howe that points out an interesting pattern: every 100 y
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Aaron Wolowiec
AUGUST 31, 2015
Cora Geujen, director of event planning, Renaissance Esmeralda Resort and Spa. Q & A with Cora Geujen, director of event planning, Renaissance Esmeralda Resort and Spa. Q: If you could live someone else’s life for day, who would it be, and why? A: Princess Catharine’s of course. For the hair and wardrobe. Q: What’s your spirit animal, and why? A: The first animal that popped into my mind was a tigress; I’m fierce when needed, protective of my team and always in the background to keep informe
Potomac Core
AUGUST 18, 2015
. The Wall Street Journal recently reported that if the current trend continues, Data provider Dealogic estimates that Global Mergers and Acquisitions will climb to and exceed $4.58 trillion in 2015. In a low growth economic environment, corporations seeking growth are actively pursuing the best merger combinations. Although associations don’t control the external business environment, they do have the ability to move away from a “here is what we do for you “posture to a “together we succeed” p
Wild Apricot
AUGUST 11, 2015
Is your current membership website outdated, difficult to maintain, and not user-friendly? Lamees Abourahma explains the step-by-step process to building the ultimate functional membership website in this week's Free Expert Webinar. Register Now!
Higher Logic
AUGUST 14, 2015
Your organization might have members lining up for volunteering opportunities, with event positions always overbooked for help and community discussions and blogs bursting at the seams. But if you are like the average organization, you struggle to gather and redirect your members into volunteer buckets that best suit individual needs and skill sets.
Speaker: Joe Sharpe and James Carlson
Payroll optimization can be one of the most time-consuming and complex factors of small business management. Yet, organizations that crack the code on streamlining employee compensation often discover innovative avenues for growth. With the right strategies in place, outsourcing and streamlining payroll processes can result in substantial time and resource savings.
Association Adviser
AUGUST 18, 2015
ASAE The Center for Association Leadership, which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, demonstrated at. For more about this topic, click on the headline.
Jamie Notter
AUGUST 3, 2015
This post was published originally on the Switch and Shift blog. One of the most pronounced trends in business over the last five years or so has been the move toward greater transparency. This trend has been driven primarily by the revolution that we call “the internet,” where the default has now become public, and information that used to be kept behind closed doors or in certain expert domains has now become readily accessible to anyone around the globe who can somehow access Google.
Virtual
AUGUST 18, 2015
Technical working groups/consortia play a crucial role in the technology standards arena, but TWG progress isn’t always what it could be. The lack of strong leadership and clear procedure often makes it difficult for busy volunteers (spread across different geographies, no less) to stay organized. Meanwhile, technical working group projects may suffer from poor meeting attendance, role confusion, or chronic delays in decision making.
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