Higher Logic
FEBRUARY 19, 2019
Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. If you’re worrying about member retention, the first place to start is to find out how you’re doing on paper.
Potomac Core
FEBRUARY 11, 2019
Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant.
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Wild Apricot
FEBRUARY 5, 2019
Looking for a change? Figure out the right nonprofit career path for you with step-by-step advice and tips from nonprofit career experts.
Spark Consulting
FEBRUARY 22, 2019
Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
WBT Systems
FEBRUARY 25, 2019
8 Ways to Build Educational Partnerships with Chapters. Read more about 8 Ways to Build Educational Partnerships with Chapters.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
FEBRUARY 28, 2019
Interested in filling more chairs at your next event? Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.
Association Leaders
FEBRUARY 24, 2019
Associations are groups of people or companies in the same profession or industry or with similar interests working toward a common goal. By definition, when groups of people get together to take some action, there will be discussions, debates, and disagreement. It’s also true that whenever a group of people get together there will almost always be at least one person with a negative outlook on things.
Wild Apricot
FEBRUARY 13, 2019
Find the best website builder that can support the needs of your modern organization broken down by price, pros, and cons.
Reid All About it
FEBRUARY 22, 2019
The weekly list of free educational events and resources for the association community… I was all excited to share a must-read article from ASAE (members-only) by Kaihan Krippendorff about how your association can lead your industry in the blockchain revolution. But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
WBT Systems
FEBRUARY 18, 2019
Tips for Converting Instructor-Led Training to E-Learning. Read more about Tips for Converting Instructor-Led Training to E-Learning.
YourMembership
FEBRUARY 15, 2019
We all know that job opportunities rank as one of the top benefits an association can offer its members. In fact, with a growing Millennial workforce, the importance of offering opportunities for career growth and advancement will only increase. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always.
Spark Consulting
FEBRUARY 7, 2019
What dues rates will maximize both revenue and participation? That’s a good one! This question actually came in from a client, and here’s what I told them: The perils of pricing too high are obvious – no one will buy, because you’re too expensive. Pricing too low is equally bad, though, because people don’t value something that they feel is cheap.
Higher Logic
FEBRUARY 14, 2019
So, I’m sitting here amid three monitors reveling at my flourishing desk plants, surrounded by my fellow marketers and community builders, as the sound coming through my earbuds drowns out their faint keyboard clicks and nearby sneezes, when it hits me: some of y’all aren’t showing your community enough love. and it shows. I’m listening to the ever-so-delightful Jonathan Van Ness, of Netflix’s Emmy-winning show Queer Eye, chat with Reese Witherspoon about lady entrepreneurship on his podcast Get
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Wild Apricot
FEBRUARY 28, 2019
Find out which church membership software best fits your church, what features to look for, and which ones have the best prices.
Reid All About it
FEBRUARY 15, 2019
The weekly list of free educational events and resources for the association community… In many associations, chapters are seen as PITA groups to manage, not as opportunities to leverage. Billhighway provides advice for bringing the chapter conversation to your C-suite and convincing them that chapters are strategic assets that can help your association achieve its goals and fulfill its mission.
WBT Systems
FEBRUARY 4, 2019
How Emerging Learning Trends Can Ignite a Spark in Your Audience. Read more about How Emerging Learning Trends Can Ignite a Spark in Your Audience.
Jamie Notter
FEBRUARY 25, 2019
This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st. century. Beware, these posts are often a bit longer. --. Peter Senge wrote The Fifth Discipline nearly 30 years ago, so systems thinking is by no means a new idea—though looking at most organizations, you might think it was.
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Learning how to promote your training courses online is key to growing your training business. In this Ultimate Guide to Marketing we cover effective and modern marketing strategies that will help you market your training program, and sell more courses. You’ll learn how to: Harness the power of SEO to drive website traffic Convert more website visitors to sales Create smart email marketing campaigns Get the most out of course marketplaces Establish a referral program And more… Get ready to see y
Eric Lanke
FEBRUARY 18, 2019
On the day this posts, my association's Board meeting and Annual Conference will be two short weeks away. This has traditionally been my time to enter what I call my "Annual Conference Mode." What does that mean? Well, the simple rule I try to start following is that if it isn't related to pulling off a successful Board meeting and Annual Conference, then it's going to wait until after the conference is over.
Higher Logic
FEBRUARY 12, 2019
Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative. Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps.
Wild Apricot
FEBRUARY 26, 2019
Here are all the free nonprofit webinars I could find happening in March 2019.
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
WBT Systems
FEBRUARY 11, 2019
Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills. Read more about Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills.
Jamie Notter
FEBRUARY 8, 2019
One of the participants in my Managing Generational Diversity training course once told me an interesting story. Her Millennial daughter came home from work and told the mother that she had quit her job. When the mom asked why, the Millennial daughter replied, “because they wouldn’t listen to my ideas.” The mom responded with an exasperated but also classic, Gen X response: “But you had a JOB!!!”.
Eric Lanke
FEBRUARY 25, 2019
Sometimes I feel exactly like the tightrope walker in the picture accompanying this post -- out on a thin and dangerous wire, leaving one position of safety with the hope of reaching another, alone, and with only the balance pole of my wits and my association's mission to stabilize me. The first position of safety? That's my current organization, where, although there are some strong winds buffeting us, things are working well and people are satisfied.
Higher Logic
FEBRUARY 26, 2019
When I was a kid, I always thought that once I had graduated from high school or college, my days of taking classes would be over. What I didn't realize then was that education never really ends. My teachers tried to impress the importance of always learning upon my classmates and me, but it didn’t sink in before I entered the workforce. Now, I’ve found that everywhere I look in the professional world, individuals continue to learn until they retire, and sometimes even after that.
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Managing HR tasks like payroll, compliance, and employee data can overwhelm small businesses. That’s where a Human Capital Management (HCM) solution comes in. Our eBook, Why Every Small Business Needs an HCM Solution: A Comprehensive Guide , shows how an HCM system automates tedious processes, ensuring your business stays compliant and efficient. You’ll learn how to simplify payroll, eliminate costly errors, and empower your employees with self-service tools.
Wild Apricot
FEBRUARY 20, 2019
Learn what crowdfunding & peer-to-peer fundraising is, and when it’s most appropriate to use them
Virtual
FEBRUARY 12, 2019
Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.
Association Success
FEBRUARY 4, 2019
The guide book to lead you into the next era of the association industry is ready! Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!
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