Wild Apricot

AUGUST 16, 2007

United States 229

United States Marketing 229

Idea Architects

AUGUST 16, 2007

Walking the trade show floor of my third conference in almost as many days, it occurred to me that the current security requirements for liquid items in carry-ons represents a great opportunity for a conference giveaway. Heaven knows most of us already have enough portfolios, paperweights, and luggage tags emblazoned with a sponsor logo. I could imagine: An exhibitor giving away a packing kit to top prospects A convention sponsor providing this to all attendees as a giveaway A company or associa

Conference 60

Conference 60

Wild Apricot

AUGUST 1, 2007

Project 152

Project 152

Wild Apricot

AUGUST 29, 2007

Technology 150

Technology 150

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Wild Apricot

AUGUST 14, 2007

150

150

Idea Architects

AUGUST 14, 2007

On the plane home from the ASAE Annual Meeting last night, I spent some time thinking about ASAE & The Center's new social responsibility initiative which was unveiled/promoted at the Annual. I'm excited about the possibilities it will unleash in leveraging the millions on associations members around the world toward a greater good. But once an individual or an organization plants a stake in the ground and says, "This is what I/We stand for and believe in" every effort will be filtered through t

Cost 60

Cost Project Products Organization 60

Idea Architects

AUGUST 12, 2007

In winning the 2007 PGA Championship, Tiger Woods modeled for all of us an excellent approach to taking risks: start solid and build yourself a foundation, push yourself and take risks at an early to mid-point, maintain composure and execute consistently in the closing. By having an almost record-breaking round earlier in the tournament, he forced the other players to chase him and beat him today.

60

60

Idea Architects

AUGUST 13, 2007

In a general session presentation at this morning's ASAE Annual Meeting , recognized creator of the Appreciative Inquiry movement, Dr. David Cooperrider used a turn of phrase that I found quite powerful. He was talking about the social responsibility movement (primarily in corporations) and how it has moved from the periphery to the pervasive. The notion of ideas moving from the fringe to mainstream is not new, but the language he used was novel for me and connected me to the concept in a differ

Strategy 60

Strategy 60

Idea Architects

AUGUST 2, 2007

just what are you planning to do with it? In our attention-deprived age it is a critical question I'm beginning to believe few, if any, marketers and communicators are asking with enough intention. I was reminded of this yesterday while walking pass an outdoor signboard for a theatre in my neighborhood. Poorly painted, it lists the name of the current production and its running dates.

Review 60

Review Communications Products Marketing 60

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