The Swerve
Idea Architects
APRIL 4, 2006
The essence of what is most wrong in so many businesses nowadays is perhaps best symbolized by the sloppy swerve instead of the tight turn that seems to be the current practice of so many drivers. Why stay in your own lane and make a proper turn when you can just haphazardly aim your car in the general direction of the corner you are about to come to and swerve your way through others’ lanes as you go around it?
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