Higher Logic

NOVEMBER 7, 2017

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more. Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising , there are a few issues that come up consistently during B2B sales experiences.

Process 214

Process How To Education Products 214

Wild Apricot

NOVEMBER 6, 2017

If you're in the market for PTA software, here's a list of 9 great PTA software tools that will save you time, money, and engage your members better.

Software 222

Software Tools Marketing 222

YourMembership

NOVEMBER 9, 2017

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. Surely, they must have been on to something. By 2019, the number of registered email accounts is predicted to reach nearly six billion. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. appeared first on YourMembership.

Email Marketing 210

Email Marketing Organization Marketing Report 210

WBT Systems

NOVEMBER 7, 2017

Every day, 10,000 Americans turn 65. Many associations operate with the assumption that they’ll lose these aging members to retirement. But don’t jump to that conclusion—older members may not be going anywhere anytime soon. According to a Merrill Lynch/Age Wave study, nearly 50 percent of retirees want to continue working in retirement. One-third said they have to because they need the money, and two-thirds want to work to stay mentally active.

Illinois 192

Illinois Chicago Project Education 192

Speaker: Tim Sarrantonio, Director of Corporate Brand

Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!

Analysis

Higher Logic

NOVEMBER 9, 2017

The best entrepreneurs and CEOs think about time in two chunks—five years and 100 years (is this something we can source?). To be a good leader, you need to be able to juggle short term thinking with (very) long term planning. How do you have a great Q4 but also set your company up for success in the next 100 years? Good community managers often see themselves and are perceived by others as leaders in their trade.

Recruiting 198

Recruiting Recruitment Survey Revenue 198

YourMembership

NOVEMBER 7, 2017

Advances in technology don’t standstill for associations or nonprofits, no matter how tight their budget. Every year, even the simplest of computing advancements can require upgrades to some hardware or software. But, failing to keep up with the techno curve and allowing your organization to steadily fall behind can leave your organization in a deep hole.

Software 243

Software Technology Organization 243

Reid All About it

NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can.

DC 150

DC Washington Tools Education 150

Spark Consulting

NOVEMBER 6, 2017

Note: my good friend Joan Eisenstodt had asked for people to share our experiences as first-time attendees for her Fridays With Joan column for Meetings Today. I realized that some of my blog readers might not regularly read that column and that my story might be useful to you all, too, so here it is: My first time at any association industry event was 17 years ago, at ASAE’s old m&t conference.

DC 105

DC Conference Education Communications 105

Association Adviser

NOVEMBER 6, 2017

Trade associations exist to promote the interests and image of members, and there may be no association right now working harder to enhance members’ image than the American Public Power Association. Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for util

Communications 121

Communications Puerto Rico Social Media Content 121

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Is messy, outdated, or duplicate data making it harder to track engagement, revenue, and performance? Poor data quality can slow your organization down and prevent you from making informed decisions. With The Dirty Data Guide , you'll discover: Practical steps to clean your data and maintain accuracy over time. A checklist to help your team implement data hygiene best practices.

Revenue

Eric Lanke

NOVEMBER 6, 2017

Most people are familiar with the 80/20 rule. If not, Google it, which, oddly in my browser, consistently provides the definition from Wikipedia in a box at the very top of the search results. Maybe I should cut out the middle man and just start searching for things on Wikipedia? But I digress. Here's the definition given: "The Pareto principle (also known as the 80/20 rule, the law of the vital few, or the principle of factor sparsity) states that, for many events, roughly 80% of the effects co

Proposal 91

Proposal Education Revenue Conference 91

Jamie Notter

NOVEMBER 10, 2017

I love data. I’m a cyclist, and in the group of friends I ride with, I’m known as “stats,” because I am always the one to report on our average speed and the number of meters we climbed, etc. So it shouldn’t be a surprise that when it comes to culture, I do like the data. I love debriefing the culture analytics with clients and talking about the interesting patterns and contradictions in the numbers.

Course 111

Course Examples Report Organization 111

Smooth The Path

NOVEMBER 6, 2017

Sometimes board members are picked for their skills, expertise, and credentials. They come into the position assuming they will rely heavily on their knowledge and experience and also believe the mental resources they bring will be valued. But the organization they are serving on the board for, often, is not at all like the organizations they have worked for.

Leadership 100

Leadership Team Strategy Tips 100

GrowthZone

NOVEMBER 7, 2017

GrowthZone, leading providers of software and technology solutions for associations and chambers of commerce, recently announced it has acquired BuilderFusion. The acquisition solidifies GrowthZone as the leader in the home builder association (HBA) management software market. Both GrowthZone and BuilderFusion focus on providing innovative, quality software to help associations grow and streamline tasks.

Class 94

Class Software Association Software Innovation 94

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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Forj

NOVEMBER 8, 2017

Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! Mike started his career as an innovative software developer and, eventually, found his way into the world as an entrepreneur. He is currently helping companies understand if the money they are spending on their learning and development programs is making an impact.

LMS 87

LMS Case Study Tools Education 87

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. After studying 100 or so meetings’ profit and loss (P&L) statements in great detail, I can confirm that this expense line item varies greatly.

Marketing 21

Marketing Conference Leadership Price 21

Smooth The Path

NOVEMBER 8, 2017

I remember once when I was young, a few of my cousins and I were allowed to take a canoe offshore to try to flip it. We did everything you are not supposed to do in a canoe, and it was a treat! We rocked it, we stood up in it, we stood on the bow, the stern, and then we tried standing on the side. I learned that if you only weigh 50 pounds, a canoe is a hard thing to flip.

Innovation 74

Innovation Leadership 74

GrowthZone

NOVEMBER 9, 2017

Article by membership pro, Frank Kenny. If you could dramatically improve the odds of someone saying yes to joining your association (and your other requests), would you go for it? What if I told you it didn’t take all that much effort? Would you say, “tell me more!”? When it comes to online marketing, many associations make their lives much harder than they need to be.

How To 87

How To Social Media Revenue Content 87

Speaker: Jennifer Hill

Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.

Certificate

Forj

NOVEMBER 10, 2017

On October 5 th , 2017, the Department of Defense announced that its eLearning curricula would adhere to xAPI standards rather than the more traditional SCORM standards of the eLearning industry. By “traditional”, I mean developed-in-the-year-2000-why-is-our-industry-still-using-17-year-old-technology traditional. Although I don’t expect instructional designers to leap from their desk chairs and start dancing in glee, the Department of Defense’s statement is an important symbol of change in the

Authoring Tools 79

Authoring Tools LMS Tools Content 79

Association Adviser

NOVEMBER 9, 2017

Earlier this week, ASAE leaders convened in Atlanta for a leadership retreat focused on anticipating and managing change. On Tuesday, futurist and speaker Scott Steinberg delivered a keynote to get attendees thinking about the types of change associations face and how they can better recognize and harness the power inherent in its inevitable march forward.

Innovation 62

Innovation Atlanta Strategy Process 62

Event Industry News

NOVEMBER 7, 2017

London’s illustrious landmark, Tower Bridge has recently hosted an event celebrating the tenth anniversary of NFL games in the capital. The event, organised by the Mayor of London’s official promotional agency London & Partners, was hosted in Tower Bridge’s stunning glass-floored Walkways, a dizzying 42 metres above the Thames and tasked in-house catering and venue […].

Industry 61

Industry Marketing 61

Membersuite

NOVEMBER 8, 2017

Understanding the overall process of data migration is crucial as you’re moving information.

How To 60

How To Process 60

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Beth Kanter

NOVEMBER 7, 2017

Note from Beth: Many nonprofit social media managers are also serve as online community managers, supporting communities of their nonprofit’s fans and supporters on social media channels. Sometimes, they do encounter people online that are less than polite and cross the line over to online harassment. Here’s some simple ways to handle these uncomfortable situations.

Social Media 54

Social Media Tools Team Resources 54

Nonprofit Marketing Guide

NOVEMBER 9, 2017

I’ll be honest. My first reaction to Twitter doubling its character count – from 140 to 280 – made me all: via GIPHY. I’m not alone: Twitter users herald new character limits with 280-character howls of despair . We all have 280 characters? Well, as Shakespeare wrote, “Brevity is the soul of wit. The soul of wit is what brevity is. Brevity?

Communications 46

Communications Products Technology 46

Event Industry News

NOVEMBER 8, 2017

Firebird Conference Systems is a new event management solution with an emphasis on improving the way people interact with software. There are lots of people, with very specific tasks, involved in an event and keeping all of them completely engaged is a huge challenge. On top of this, there are a number of business requirements […]. The post Firebird Conference Systems Event Tech Awards preview appeared first on Event Industry News.

System 60

System Conference Software Industry 60

Effective Database

NOVEMBER 7, 2017

Last week I wrote about an association with 60 staff but only six users. Today I want to talk about the flip side of that: those staff who are not necessarily users of the system, but consumers of the data. A great example of this is advocacy/government relations. In my experience, while the advocacy/GR department may be working on behalf of the members, very rarely, if ever, are they working with member data, other than a list of committee members and/or members interested or active in grassroo

Committee 45

Committee System Tips Examples 45

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Education

Beekeeper Group

NOVEMBER 9, 2017

From Campaigns & Elections Campaign Insider blog: Facebook ​has started ​​testing ​​a​​ new ​​feature—splitting​​ the ​​traditional​​ newsfeed into ​​two​​separate ​​feeds.​​ In Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala, and Cambodia, ​​​users’ primary​​ feed now ​​contains​​ original​​ content from​​ your ​​friends​​ along ​​with​​ paid ​​content.

Content 44

Content 44

Nonprofit Marketing Guide

NOVEMBER 7, 2017

Today I presented the first in a two-part webinar series on streamlining your communications workflow. We focused on five strategies for managing what happens to ideas, suggestions, and other potential assignments BEFORE they make it on to your to-do list. After talking about each strategy, I polled participants about how easy they thought it would be to implement.

Strategy 42

Strategy Communications Project Course 42

Event Industry News

NOVEMBER 7, 2017

At Event Tech Live on Thursday 9 November, event professionals and technology companies can attend the launch of The Start Up Clinic. The clinic is being launched by Govind Sharma, Director of Technology at UBM and James Morgan, Founder of Event Tech Lab and Senior Lecturer in Events at the University of Westminster. The clinic […]. The post The Start Up Clinic to launch at Event Tech Live appeared first on Event Industry News.

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Technology Industry 58