Sat.May 29, 2021 - Fri.Jun 04, 2021

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Modernize These 7 Processes to Increase Member Engagement

Higher Logic

The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic. Out with the old and in with the new! See if your association could modernize the way you’re doing things in key areas to increase member engagement, save staff time, and earn more revenue. The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic.

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Why Members Don’t Renew & How to Fix It

Membersuite

For many associations, retention has been a challenge this year because their members are struggling financially. In other associations, members are receiving more value than ever before, but dues invoices are going unpaid. What can you do about non-renewing members? It’s best to raise this question long before you have a retention problem. If you take a proactive approach to the renewal process, you can prevent many non-renewals and recapture others through a re-engagement campaign.

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What IS “Digital Transformation” Anyway?

Spark Consulting

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.). People also tend to define digital transformation too narrowly, as just about the adoption of new technologies and/or as adopting a “digital-first” culture.

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The Beginner’s Guide to Nonprofit Marketing

Wild Apricot

It’s the age-old question: If you’re running an incredible nonprofit , but no one knows about it, does it really exist? Alright, that’s a bit of a stretch.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Association Brain Food Weekly: 6.4.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Benchmarking chapter data. Billhighway asks, “ What’s the point of chapter benchmarking? ” Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change.

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104 Expert Tips on Online Community Management

Higher Logic

The post 104 Expert Tips on Online Community Management appeared first on Higher Logic. Proven advice from 13 Higher Logic online community professionals on topics like community engagement, moderation, and most importantly? Best snacks to keep you going during the workday. The post 104 Expert Tips on Online Community Management appeared first on Higher Logic.

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Setting & Meeting Fundraising Goals: 4 Tips to Drive Results

Wild Apricot

Are your fundraisers centered around results? While it may seem obvious, many organizations don’t approach their fundraisers with concrete goals in mind. And without clear goals, it’s nearly impossible to tell if you’re succeeding.

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How Do You Measure The Value of Your Association's Products?

Association Analytics

Aside from membership, do you know the most valuable products your association offers? When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Those traditional metrics are a good starting point, but often do not tell the whole story.

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Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales. Finally, they can help associations reach their audiences via phone.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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7 Tactics to Help Scale Your B2B Customer Engagement Program

Higher Logic

The post 7 Tactics to Help Scale Your B2B Customer Engagement Program appeared first on Higher Logic. Create a customer engagement program with a wide range of tactics, so that you can scale to engage every customer, no matter their investment with you. The post 7 Tactics to Help Scale Your B2B Customer Engagement Program appeared first on Higher Logic.

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Why Do Associations Struggle With Digital Transformation?

Spark Consulting

In our research for The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , Maddie Grant and I learned that, while associations definitely still have work to do on the technology front, it’s not technology that’s holding our industry back: it’s culture, and more specifically, culture change.

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6 Essential Enterprise LMS Features for Your Association

Forj

As a trade association, you’re balancing the needs of your corporate member organizations and their individual members, working to provide a valuable experience for both. Without an advanced enterprise LMS, it’s significantly more challenging to do so, let alone save time, increase membership, collect non-dues revenue, and more. If you’re reading this guide, it’s a good guess that you’re on the market for a new enterprise LMS solution.

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Ten Ways to Futureproof Your Membership

Association Freak

Reading Time: 5 minutes Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.

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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Create a Logic Trail to Solve Your Biggest Worries

Smooth The Path

You can create a trail of logic to combat your biggest worries. Let’s say you’re putting on a new type of event for the first time. It’s a solve-event, and you plan to convene professionals to help solve a big industry problem. The trouble is sometimes your members don’t participate. They are busy, so they multi-task, miss big portions of your events, and tune out.

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Everything You Ever Wanted to Know about Digital Transformation…

Spark Consulting

…but were afraid to ask. Organizations of ALL types – for profit and tax exempt – have been talking about digital transformation for many years, and yet association efforts, both to digitize and to go digital, continue to lag. Why is that? In our new whitepaper, Maddie Grant, co-founder of PROPEL , and I posit that it’s all about culture.

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ASAE Board of Directors Announces Selection of Michelle Mason as Next President and CEO

AssociationChat

Association Forum CEO will Start on September 1, 2021 . WASHINGTON, DC— Michelle Mason, FASAE, CAE, current President and CEO of the Chicago-based Association Forum, will become ASAE’s next President and CEO effective September 1, 2021, Stephen J. Caldeira, ASAE Board Chair and Co-Chair of the Search Committee, and President & CEO, Household & Commercial Products Association, Washington, DC, announced.

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Managing eLearning Podcast: Episode 4 Summary & Highlights

Forj

There are many technology consultants who know associations. DelCor has remained a leader in the association technology space for decades. What is remarkable is that this “band” of experts has stayed together just as long. In episode 4 of Managing eLearning, Tobin Conley , certified association executive, describes how DelCor aligns technology strategy to association mission and goals.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Diving in: More community pools are open for the summer

Ungrated

More community association pools are open this summer, welcome news as the season heats up, but the COVID-19 pandemic again is altering operations as board members and community managers prioritize the safety of residents and staff members. This spring, CAI surveyed roughly 1,000 members about their pool plans for 2021. Vaccine rollouts, easing capacity and distancing requirements, better liability protection, and more confidence in operations seem to be giving an increasing number of communitie

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ANNOUNCING FOUR ASSOCIATION MANAGEMENT GROUP (AMG) COLLEGE / UNIVERSITY SCHOLARSHIPS

AMG

May 22, 2021 Subject: ANNOUNCING FOUR ASSOCIATION MANAGEMENT GROUP (AMG) COLLEGE / UNIVERSITY SCHOLARSHIPS Dear Community Members, As an association management company, AMG understands the importance of community and the value of education. Community is not just a set of buildings; it also includes closely held relationships. Throughout the last three decades, AMG has had the opportunity to work with dedicated community members, service providers and employees throughout the community whom we co

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Leadership Relationship Challenges in a Virtual Environment 

AssociationChat

When close proximity isn’t possible, relationships of any kind can get dicey. . “Distance makes the heart grow fonder” is what we say when we try to make people feel better about the pain of separation. It’s also how we remind ourselves of how we can romanticize a person when we aren’t around them all the time. Our nearness allows us to bear witness to daily human imperfections.

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HOA Elections: How the Right Ballot Software System Can Boost Turnout

Yes Elections

The right ballot software system goes a long way to improving your overall election experience, while also generating increased turnout. That’s especially true for Homeowners Association (HOA) elections , which are legally required to meet a quorum before conducting official business.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

While stereotypes and presumptions about millennials continue to persist, research has proven. that generational lines haven’t stopped millennials from being exceedingly active in movements for change. For nonprofits, this means millennials are a key demographic to craft fundraising campaigns around. . However, growing up with technology and the internet has also led millennials to have certain expectations about marketing, especially in online spaces.

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What to know about product upgrades in a modern AMS

Nimble AMS

If your organization has struggled with the costs and risks involved with upgrading your association management software (AMS), you’re not alone. Many associations have challenges with software upgrades, including: Paying as much as tens or hundreds of thousands of dollars for each upgrade. Waiting years between upgrades due to availability and costs, resulting in outdated software.

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Is There a Better Way to Use Your Valuable Video Content?

AssociationChat

Ever come across an association that didn’t have a surplus of content? Me either. Lately, this content includes more and more valuable video content that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. But how do we make it easier to monetize, learn from, and otherwise use our videos efficiently?

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Tiny Kindnesses to Improve Our Member Experience

Smooth The Path

When my son was two years old, we flew to Chicago. While slowly moving through security, a friendly TSA agent gave him a big junior agent sticker. He immediately wanted to display it on his shirt and told anyone who would listen that the “airport people” nominated him to their legions. That sticker went from shirt to shirt until the edges were so curled, it wouldn’t stick to anything.

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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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5 Signs You Need to Reevaluate Your Membership Management Software

Aptify

Every time you open your membership management software, you cringe. You’ve resigned yourself to the fact that it doesn’t perform the way you expect. Some crafty workarounds help you get work done, but the extra hours you spend because of the software’s shortcomings – it’s painful to even think about. And the pain isn’t limited to you: Your co-workers have reached their frustration boiling point with the database.

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10 Ways to Get Ready for the Future of Membership Now

Association Freak

Reading Time: < 1 minute Many of the lessons associations were forced to learn during the pandemic have relevance enduring beyond this past year. The expectations of organization members across the board have changed forever.

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Watch the first ‘Why Community Matters’ video drop: Series is like a tour guide for online community

AssociationChat

The series hits Association Chat on June 4. Association Chat is serving up some informative wisdom on belonging with its new series “Why Community Matters.”. The show, which hits the Association Chat YouTube channel on June 4, features 10 episodes that each address a different lesson in a fast-paced and fun way. Each video runs two-to-three minutes long and packs in a whole lot of knowledge.

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