Higher Logic

DECEMBER 19, 2018

Member retention: it’s always on our minds. In 2019, how do you plan to get your members to stick around? When people face so many competing demands for time, attention, and money, this question is bigger than ever. The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Communications Survey Tools 289

Eric Lanke

DECEMBER 17, 2018

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? Maybe I need to explain that. In my organization there are program goals. We want to recruit new members. We want to increase the number of members attending our conferences.

Marketing 113

Marketing Newsletter Conference Recruiting 113

Spark Consulting

DECEMBER 17, 2018

What’s the #1 reason a long-standing member would not renew? As Dr. Theodore Woodward of the University of Maryland School of Medicine taught his med students in the 1940: “When you hear hoofbeats, think of horses not zebras” For our purposes, that means start with the obvious: Did that member switch careers or retire? If so, you may have to chalk this one up to “forces beyond our control,” and let that person go.

Seattle 297

Seattle Maryland millennials Boston 297

Wild Apricot

DECEMBER 21, 2018

Take a look at our December update for a round up of everything that happened in 2018, an introduction to location mapping, and info on some product updates.

Review 292

Review Products Newsletter 292

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YourMembership

DECEMBER 17, 2018

Ever feel like you’re living in a world of meeting overload? I know I do, and it’s safe to say that your board members feel the same. There’s nothing worse than a meeting that has no direction – especially when that meeting is after hours for your “volunteer” job. Here are three simple, yet effective. The post 3 Tips for Effective Board Meetings in 2019 appeared first on YourMembership.

Tips 191

Tips Technology Marketing 191

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. But after a few days of holiday relaxation, your brain could be ready for a bit of exercise—or, brain food. What were the hot topics this year in association online learning ? WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Wild Apricot

DECEMBER 18, 2018

Get inspiration for how to use the members location mapping gadget on your website by taking a look at these 3 customer examples.

Examples 236

Examples How To Products 236

YourMembership

DECEMBER 18, 2018

If your organization requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. You know the limitations of your existing platform (or lack thereof) and the functional capabilities you’re looking for. You may have even begun to do research. The post Building the case for new membership software appeared first on YourMembership.

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Software Membership Management System Organization 150

Higher Logic

DECEMBER 20, 2018

As consumers, we know that brands that consistently deliver value and make our buying experience effortless will continue to win our business over time. In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. Our relationships with companies like Amazon remind us of the high bar that’s been set for the modern day customer experience, not just in the consumer world, but

Software 159

Software Revenue Communications Team 159

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HighRoad Solution

DECEMBER 18, 2018

Each individual member of your target audience is a on a journey of discovery and fulfillment, spanning from personal needs to career goals. This journey begins long before they are members of your association and extends throughout their professional life.

Revenue 107

Revenue Strategy Marketing 107

Association Adviser

DECEMBER 17, 2018

We love that Naylor is always bringing new ideas to the table, and they are always open to trying something new. We love being a guinea pig with them and appreciate that together, we’re not afraid to fail. You never know until you try!” – Josh Spradling, CAE, TSAE Marketing & Communications Director. The Challenge. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue

Case Study 106

Case Study Texas Guidelines Revenue 106

Associations Now

DECEMBER 20, 2018

It’s almost a new year, which means it’s a good time to say goodbye to things that just aren’t working anymore. For meeting planners, here are three conference elements to consider leaving behind in 2018. For the past few years, I’ve focused my end-of-year blog post on what issues meeting planners should keep in mind or trends they should consider implementing as they go about the next 365 days.

Conference 110

Conference Technology Education Examples 110

Idea Architects

DECEMBER 21, 2018

Lately I feel like I live in a new community named Good Intentions. It is a rapidly growing community with more and more people moving in every day. Most folks living here are a fairly happy lot. They smile during meetings, volunteer to take on responsibilities, and generally seem like the types of folks who would be good neighbors. But they're not.

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95

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Revenue

GrowthZone

DECEMBER 18, 2018

This article has been updated since it’s original publication in 2017. Enjoy! Associations everywhere are about to enter their program and conference planning seasons. This type of planning should always include a step for driving even more registrations. The key to success is to make it as easy as possible for potential attendees to get approval to attend.

Conference 94

Conference How To Proposal Cost 94

Forj

DECEMBER 19, 2018

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams.

LMS 89

LMS Learning Management System Analysis Certificate 89

Associations Now

DECEMBER 17, 2018

A recent flurry of studies on artificial intelligence paints a picture of what the technology means for research, the human race, and the global economy—and notes where the field has room for improvement. Interest in artificial intelligence technology, including in the association space, is picking up in a big way as we close out 2018 and move into the new year, and an array of recent studies on the topic shows just what we have to look forward to.

San Francisco 105

San Francisco New York Analysis Report 105

Membersuite

DECEMBER 17, 2018

As the end of year approaches, it’s time to look back at your association’s member engagement metrics, see if your engagement strategies and tactics are working, and develop a membership engagement plan for next year.

Member Engagement 89

Member Engagement Strategy 89

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Association Success

DECEMBER 19, 2018

Get to know your audience and deliver the content they want and need. What keeps your members and sponsors up at night? Does the content you provide target their concerns and help them sleep more soundly? Associations tend to speak about “the association” as an all-encompassing whole, without thinking about the audience on the other end of their communications.

Content 76

Content Strategy Communications Revenue 76

Smooth The Path

DECEMBER 18, 2018

You probably feel a lot of tension in your work. You are ready to make a change, to get going, to try something. But members of the board, or committee, or staff want to do the tried and true. I have heard volunteers say that it is their job to not sink the ship on their watch so they cling to the safe answer, to what has always been done. Some staff members may feel similarly.

Committee 68

Committee Examples How To Innovation 68

Associations Now

DECEMBER 18, 2018

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Here are some of our favorites from 2018. If there’s one thing true in life, it’s that time flies. Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019.

Tips 103

Tips Handbook Recruiting Recruitment 103

Nimble AMS

DECEMBER 20, 2018

Many membership-based organizations are moving to enterprise customer relationship management (CRM) platforms as the foundation for their association management software (AMS). And for good reason. It’s an approach that puts members at the center of an association’s activities. Just consider this: According to the research firm Forrester, CRM is about supporting “the key activities of targeting, acquiring, retaining, understanding and collaborating with customers”.

Class 60

Class Price Software Examples 60

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Association Adviser

DECEMBER 20, 2018

Twas the day before holidays, when all through the hall, Not an inbox was pinging, not a phone rang with calls. Computers were shut down, cell phones powered off, In hopes of time for family, hockey and golf. The reps were busy cleaning off their desks, Looking forward to time for fun and rest. And I with my cream and two sugars I take, Had just settled down for a long coffee break.

Directory 60

Directory Content Education Communications 60

Smooth The Path

DECEMBER 20, 2018

Thank you for reading this blog! Thank you for the questions, the replies, the kind words, the tweets, and posts. Thank you for hiring me as a speaker and researcher. Thank you for helping me learn more about member engagement every day, I appreciate sharing that knowledge with you. Happy holidays. See you in 2019! The post Happy Holidays 2018! appeared first on Smooth The Path.

Member Engagement 60

Member Engagement 60

Associations Now

DECEMBER 21, 2018

Gender diversity within boards is improving gradually, but not at a level that can make an impact. To incite change, boards might have to rethink their processes. The board of directors is arguably the most influential body at any organization: It makes the big decisions and policies that govern how a business works, and it finds the right people to lead that organization through its successes and failures.

Report 100

Report Survey Examples Process 100

Association Success

DECEMBER 18, 2018

What can we rely upon when making data-driven decisions? Part one of this report revealed how tools such as Google Analytics are not accurate. Technology such as ad blockers means up to 78% of your website visits are not being recorded. In this second and final part we look at the implications of these findings and the information associations can still trust when making data-driven decisions.

Tools 60

Tools Sample Discount Content 60

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Delcor

DECEMBER 18, 2018

Is your association CIO focused on what matters most? The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology. It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs.

Survey 69

Survey Revenue Technology Strategy 69

Nimble AMS

DECEMBER 17, 2018

Artificial intelligence (AI) is changing the way we interact with technology in our everyday lives. Leading companies like Netflix and Amazon use AI to connect with consumers and provide the highly-personalized experiences that we’ve all come to expect. As for-profit companies provide these increasingly personalized experiences using AI, your members will expect the same in more areas of their lives ?

Technology 60

Technology Revenue Content Member Experience 60

Associations Now

DECEMBER 19, 2018

It’s always better to prepare for the big one before it hits. A new collaboration between the Association for Financial Counseling and Planning Education and the Federal Emergency Management Agency could help get the public in a risk-management mindset. An association representing financial counselors is joining forces with federal emergency management officials to help the public better prepare financially for the risks of natural disasters before they hit.

North Carolina 99

North Carolina Florida Education Resources 99