Wild Apricot

JANUARY 25, 2018

Here are 34 free nonprofit webinars for February 2018.

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YourMembership

JANUARY 22, 2018

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. What strategies will guide your plan for.

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Recruitment Recruiting Project Strategy 277

Reid All About it

JANUARY 26, 2018

The weekly list of free educational events for the association community… The world wants you just as you are—you are enough. This message is from one of the best pieces I read this week. Thanks to Jeffery Cufaude for sharing his wisdom with us. It reminds me of the advice my fellow yogis and I got during yoga teacher training—advice that applies to anyone who gets up in front of people: although it’s natural to channel the teachers you love, it doesn’t work.

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Blue Sky eLearn

JANUARY 25, 2018

1. It’s Not in Our Budget. If you’ve never implemented a Learning Management System (LMS) before then it’s never been a part of your budget before. However, with the expense of an LMS comes online courses and on-demand webinars that can become a part of your non-dues revenue strategy as well as new avenues to acquire sponsorship dollars. In no time your sponsors and/or learners can be covering your LMS costs and then some.

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LMS How To Learning Management System System 213

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Member Engagement

Wild Apricot

JANUARY 22, 2018

Happy New Year everyone! This month I talk about our plans to simplify Wild Apricot's functionality and introduce some of the new features planned for 2018. Read the full update here.

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WBT Systems

JANUARY 23, 2018

You were so proud. You really thought you had a great idea for an online course. The curriculum, instructor, and materials were all top-notch. But when the course launched: crickets. So few people registered you decided not to offer it. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed?

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Course LMS Price Newsletter 176

Jamie Notter

JANUARY 26, 2018

I see a lot written these days about this mysterious new generation that follows the Millennials, often called Generation Z. Yes, just when you thought you had figured out the “kids these days,” now you have to start all over again with a whole new generation! Or do you? The whole reason I got into generational research (almost 15 years ago), is because when I started digging underneath the surface of what was being written about generations, I discovered a lot of really weak research and relati

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Aaron Wolowiec

JANUARY 24, 2018

Fundraisers, who manage relationships with donors have figured out how to make everyone along that continuum feel known and appreciated in a way that’s commensurate with their giving level.

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How To 133

Higher Logic

JANUARY 25, 2018

No matter where you go these days, you'll find people nose deep in their phones - on the bus, in line at Starbucks, or even as they wait for a meal at a restaurant. These gaps of time are known as micro-moments, and have become the newest frontier for marketers. These moments are an enormous opportunity, as the average consumer experiences them about 150 times a day.

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Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

Member Experience

Eric Lanke

JANUARY 22, 2018

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. It's another thought-provoking read for association CEOs. If you're interested, you can download "Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations" here.

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Smooth The Path

JANUARY 25, 2018

Amor Towles is the author of two novels; A Gentleman in Moscow as well as the Rules of Civility. I like Rules of Civility but, I love A Gentleman in Moscow. The same author wrote two books, but one book, I found to be more fun and more memorable. Was it the story? Or the characters? Or the tone? I am not sure, but my best guess is, I am responding to the tone of the story.

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Member Engagement Member Experience How To 89

Aaron Wolowiec

JANUARY 26, 2018

Scott Oser, founder of Scott Oser Associates, is Gardian of the Month.

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Association Success

JANUARY 25, 2018

To overcome some systemic challenges, we might need to find a new way of approaching them. Associations are no strangers to challenges. Recognizing, emphasizing, and working to overcome the common hurdles we face in our industry is a continuous and consistent feature of any associations’ efforts. The challenges we face, moreover, are further complicated when they are communal.

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Certificate Industry System Process 81

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Forj

JANUARY 23, 2018

Don’t you hate when you get out of a conference session feeling all pumped about an idea, but by the time you get back to your workplace you realize that you have no idea how to do the thing you were so excited about? Me too! Introducing people to new instructional design concepts is very important, but providing people with the tools and skills necessary to bring those ideas to life is just as important.

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Florida Conference Review Process 79

Smooth The Path

JANUARY 23, 2018

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members. They grow new member renewal rates by 9.7% on average, and they improve not only new member engagement but overall member engagement too.

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Idea Architects

JANUARY 21, 2018

Some rename staff or board retreats as advances , presumably to signal the gathering's intention and desired impact. I'm a firm believer in the power of language, but am a bit skeptical that a new name alone changes outcomes. Better design principles for the actual event do increase the odds of advancing more from any retreating you do. Here are eight tips gleaned from my experiences designing and facilitating dozens of retreats for various stakeholder groups. 1.

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Velvet Chainsaw

JANUARY 25, 2018

Too often conference and meeting professionals assume that their role is best suited to planning and executing the conference. They leave the big decisions about target customers, their needs and their aspirations to the organization’s leaders, the marketing department or even the education division. Sometimes they say, “Well, I’m not in charge of programming, content or speakers.

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Conference Education Marketing Tips 64

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Association Success

JANUARY 23, 2018

Harness the power of your IT department to break down silos. We talk a lot about collaboration these days. We all want to reap the benefits of what company cross-pollination has to offer. But, how can we build authentic collaboration within our workplace and beyond? How do we go from identifying uncommunicative, silo culture as a general problem, to tackling it within our organizational spaces?

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GrowthZone

JANUARY 23, 2018

Get more out of your event marketing with Before, During & After: The How-To Guide to Successful Event Promotions. Sneak Peek: Here are a few ideas you can do before, during, and after your event to help promote your event. Name the event – Whether formal or fun, the name of your event will set the tone. Either way, make it memorable. Create a visual identity – Develop one image or look and use it consistently across all promotions.

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Marketing Tips Social Media How To 60

Idea Architects

JANUARY 26, 2018

I generally trust restaurant servers to steer me in the right direction, so I had no problem last night explaining that I couldn't decide between the special and the chopped salad. "So here's the thing," the server said. Today's special is a great value for the price and it's really good. But even though you can get it every day, the chopped vegetarian salad is really, really good.

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Velvet Chainsaw

JANUARY 24, 2018

Who owns the overall experience that customers have at your conference? Who oversees and manages the conference customers’ journey? Is it you or someone else? Or perhaps no one is considering the holistic experience of your conference customer? Are you functioning as a scheduler and executor of the conference with a divide and conquer mentality where every leadership team hands you their planned component and you schedule the details?

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Membersuite

JANUARY 22, 2018

A few reasons MemberSuite gives to become a member of an association.

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SilkStart

JANUARY 25, 2018

Do you know what people are saying about you online? There’s an unimaginable number of places that you, your brand, and your association or non-profit may be mentioned online at anytime. Obviously, we don’t want negative things to be said about us online. Moreso, we’d even prefer to know when something good has been said, or really when we’re mentioned in any capacity.

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Technology Examples Committee Tools 57

Idea Architects

JANUARY 24, 2018

We were about halfway through the program on facilitation skills. Participants were practicing the core skills we had explored by facilitating various small group conversations. As I observed one very earnest young man in action, I kept feeling his efforts lacked authenticity. The questions he used and the gestures he made were too studied, too rehearsed, too textbook.

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Class Communications How To 60

Beth Kanter

JANUARY 24, 2018

Note from Beth: In my book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout, we discuss how to create a culture of wellbeing to encourage self-care. Jay Wilkinson, CEO of Firespring , shares some thoughts on building the right culture of for your nonprofit. I’ll be doing a free webinar hosted by Firespring on avoiding burnout on Feb. 14th.

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Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Velvet Chainsaw

JANUARY 26, 2018

Once you’ve observed the conference through the lens of your target customer and gained insights from conference data, you can move to the next steps. These steps are critical for you and your conference planning teams to embrace, enlist and employ. You want to move from conference touchpoints to conference customer experience journeys. And remember, someone needs to own and to advocate on behalf of the conference customer’s experience.

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Achieve

JANUARY 22, 2018

The two major changes that nonprofits need to pay attention to involve. costs-per-click. (the price that you pay for each click on your ads) and. clickthrough rates. (how often people who see your ad end up clicking on it). The change: Eliminating the $2.00 cap on costs-per-click (CPC). What it means: Start bidding with Maximize conversions and relevant, high-yield search terms will be within your reach.

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Guidelines Price Newsletter Cost 52

Effective Database

JANUARY 25, 2018

I first read this phrase in a James Clear blog post. And what it means, simply put, is that before you can really optimize any behavior, you have to standardize how you perform that behavior. And this is so true when it comes to data management. I harp constantly about the need to document processes. The primary reason this is important is that, as an organization, you have to have some agreement on how we do things.

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