Wild Apricot
MARCH 12, 2018
In this article, I will provide an up-to-date overview of the 5 main ways you can leverage Facebook’s suite of free fundraising tools to drive donations to your nonprofit.
Higher Logic
MARCH 15, 2018
In my quest to educate on marketing automation, I run across a lot of misconceptions. These take on a life of their own, and often feel like epic myths that would give Homer a run for his money. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign.
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WBT Systems
MARCH 13, 2018
With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You could go it alone and rely on the recommendations of your peers on forums and review sites. Or, to ensure you absolutely get the best LMS for your association, hire an LMS consultant to help you with requirements, selection, and implementation.
Reid All About it
MARCH 16, 2018
The weekly list of free educational events and resources for the association community… Did I talk to these people? The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. It’s so spot on. And, it made me realize I’m in good company: “Even the most successful, well-established people we interviewed still worry about money and reputation.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Wild Apricot
MARCH 13, 2018
Here are the 10 best social media tools for nonprofits to save time (and money) scheduling, managing, and optimizing their social networks.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Higher Logic
MARCH 13, 2018
Customer data is one of the biggest advantages of online communities. As customers log in to your community, connect with peers, and start discussions, they not only become more engaged with your brand, they generate data on their needs, habits, and interests. Your company can use that data to create better products, publish more helpful content, and improve the customer experience.
Association Adviser
MARCH 14, 2018
Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam. Although it took her a little longer to realize what association work represents and the endless opportunities it offers, she wasted no time becoming involved in the association community on a deeper level than just 9 to 5, joining ASAE’s Young Pr
Wild Apricot
MARCH 13, 2018
If you’re looking for an all-in-one club website hosting provider that can help you easily create a website for your club, look no further. Wild Apricot is the #1 provider (5 years in a row and running) used by 1,000s of clubs across the US and the rest of the world.
Aaron Wolowiec
MARCH 16, 2018
This week, the Association of National Advertisers announced a new initiative called the Talent Forward Alliance to identify talented professionals and support them in their careers – via professional development and continuing education.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Eric Lanke
MARCH 12, 2018
Two weeks ago, in Step Two: Creating Scenarios Based on Megatrends, Part 2 , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our recently completed Board meeting. I ended the previous post with a comment that with our four future scenarios in hand, our Board was ready for Step Three of our process: Writing Snapshots for Each Scenario.
Smooth The Path
MARCH 13, 2018
There are so many ways to show new members that we appreciate that they joined our association. A simple thank you. A pen. A thumb drive. A stress ball. But, research shows gifts do not improve member engagement. Something else does. Recently I dove back into the results of the New Member Engagement Study. What were the strategies and tactics of the top performers?
Wild Apricot
MARCH 12, 2018
If you’d like to accept payments directly through your Wild Apricot website without having to send members to a third-party payment processor, stay tuned — Wild Apricot is launching its very own payment processor, Wild Apricot Payments, on March 12, 2018.
Aaron Wolowiec
MARCH 14, 2018
According to a new PNP Staffing Group report, most associations report anticipated growth throughout the year, which means they need people to meet the demand.
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GrowthZone
MARCH 13, 2018
To avoid losing focus and diminishing productivity, build more rest and renewal into your daily routine. Here are seven easy-to-implement tips for improving productivity and focus: 1. Turn off your email. Ignore your email for one hour and see how much more productive you become. 2. Shift from high gear to low gear – and back to high. Try the Pomodoro technique.
Smooth The Path
MARCH 15, 2018
Combing through over 343 interview transcripts, I am discovering the reasons member join. We tend to think they join for the benefits, but most potential members have no idea what the member benefits are. Instead, they join because someone told them to join. A professor, a manager, a peer, or someone they respect recommended the association to them.
Association Adviser
MARCH 13, 2018
Does your association’s publication have members saying, “Wow!”. It should. After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. According to the 2017 Naylor Communications Benchmarking Report , print magazines continue to be among the most highly rated member communications channels – 68 percent of all association executives surveyed consider their member magazine very or extremely valuable.
Association Success
MARCH 12, 2018
…and what we should be doing about it. Trends weave their way into the fabric of an industry in many different ways, and through many different channels. One interesting thing to consider is the way in which larger business developments transform our expectations, and therefore change the ways that consumers imagine interacting with organizations. The most impactful expectation trend we are witnessing at the moment is the way in which technology is leveraged in commercial user experiences, and h
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
GrowthZone
MARCH 15, 2018
Sometimes it’s better to be losing. A study by Jonah Berger of 18,000 NBA games shows that teams losing by a point at halftime were actually more likely to win than teams ahead by one point. Statistically, LeBron James is 8% better when his team is down late in the game. Why? Because being behind can be motivating. Teams, and people, work harder when they’re losing by a little.
Beth Kanter
MARCH 13, 2018
Does your work at a nonprofit include facilitating meetings or trainings? Looking for new techniques to add to your facilitator’s toolbox? This is the focus of a session called “ The Big Bang Theory: Creative Facilitation and Training Techniques, ” that I’m co-facilitating at the Nonprofit Technology Conference with Cindy Leonard and Jeanne Allen.
Idea Architects
MARCH 13, 2018
a simpler way, the wonderful book co-authored by Margaret Wheatley and Myron Kellner-Rogers, continues to guide my thinking about organizations. It asks us to no longer look at the world as a machine, and most importantly, human beings as machines. Rereading the book recently reminded me how this biological perspective, as opposed to the previously entrenched mechanistic viewpoint, focuses less on control, order, and structure, and more on exploration, growth, and life.
Association Success
MARCH 16, 2018
Help us to drive associations forward in the age of digital disruption. Digital transformation is a key strategic issue that is blasting through the commercial world, resonating among business leaders, academic/business programs, and on the tips of most consultants’ tongues – but it is a different, and difficult, matter to pinpoint the actual digital progress being made in associations.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Aptify
MARCH 14, 2018
The clock is ticking. Literally and figuratively. Just visit the GDPR portal , and you’ll see a daunting days-hours-minutes-seconds countdown titled, “Time Until GDPR Enforcement.”. The GDPR, short for General Data Protection Regulation, was approved by the European Union (EU) Parliament in 2016 and will be enforced starting May 25, 2018. The GDPR is a significant change in data privacy regulation aimed at protecting all EU residents from privacy and data breaches.
Beth Kanter
MARCH 12, 2018
Last month I was lucky enough to run into Maia Duerr who participated in Wake’s Tech2EmpowerUSA at a workshop I was facilitating on the Happy Healthy Nonprofit. Maia Duerr recently published a book called “ Work that Matters: Create a Livelihood that Reflects Your Core Intention.” Given our mutual interests, we had a lot to share about mindfulness and well being.
Membership Marketing
MARCH 16, 2018
One of the most important numbers to get right in membership marketing is the proper calculation of an association’s renewal rate. Nevertheless, it is not uncommon as I meet with associations to find their renewal calculation incorrect. I think the confusion stems from getting lost in the trees instead of starting out looking at the forest. Let me explain.
Association Success
MARCH 15, 2018
Tap into what your employees love to do, not just what they are capable of doing. As the Association sector continues to disrupt, to transform and to evolve, some of the biggest casualties are our own employees. They’re bearing the brunt of all this uncertainty, and this often translates into employee disengagement. It’s not just that a volatile working environment is unsettling, but that today’s professionals are looking for more than mere stability.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
Association Success
MARCH 13, 2018
Turn your data strategy into a success story. This article comes second in a series about utilizing analytics at your association. Read Part I here. At Association Analytics, we work with many associations who want to create the best offerings for their members, including attractive and exciting conferences. We help them use data to ensure their events are purpose-built for potential attendees.
Association Success
MARCH 12, 2018
The images below can be used to update your Twitter and Facebook pages, and to send out alongside your social media posts. Speakers will also be sent, via email, a custom image detailing your session information to post and disseminate as you wish. ?Twitter Cover. Facebook Cover. Email Image. AssociationSuccess.org logo.
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