YourMembership

SEPTEMBER 25, 2018

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are four ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership.

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Revenue Learning Management System System Software 281

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? It might be time for some smart adjustments. Read on for a few useful tips. Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. The message, sent for Digital Equipment Corporation, went to everyone on a list, without any personalization or even any thought toward targeting.

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Email Marketing Tips Marketing Newsletter 111

Wild Apricot

SEPTEMBER 24, 2018

You could be maximizing your time by using the Wild Apricot for Admins App to manage your events and contacts on mobile. Here's how to use it.

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How To 312

WBT Systems

SEPTEMBER 26, 2018

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

Education

Reid All About it

SEPTEMBER 28, 2018

The weekly list of free educational events and resources for the association community… We’re seeing “an influx of spending and a massive increase in content creation, but a lack of content marketing strategy,” says Jimmy Daly. Don’t publish content just for the sake of content. Follow his advice for developing a content marketing strategy. Association departments are business owners of technology—think AMS or LMS—but they usually don’t know how to map out the roles and policies needed to

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DC Chicago Washington Video 170

Wild Apricot

SEPTEMBER 25, 2018

Here are 48 free nonprofit webinars taking place in October.

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Higher Logic

SEPTEMBER 27, 2018

It’s Thursday afternoon, the weekend is around the corner, and you’ve scheduled five different emails, each with its own list segment, for early next week. You wrote the copy. You created templates and laid it out. Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality.

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Process Tips Review Project 120

Idea Architects

SEPTEMBER 26, 2018

What if we’ve had it backwards all this ti m e? We typically tell prospective volunteers about available leadership committees and positions and then ask if they are interested. Instead we should learn about their interests and then suggest possible volunteer opportunities that match. Amazingly, very few associations or other nonprofit organizations do that.

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Committee Recruiting Recruitment Resources 122

Associations Now

SEPTEMBER 26, 2018

Free snacks or even meals at the office can have a positive effect on the way that people collaborate or feel about their employer, but it can come with some big downsides if not done the right way. The office food game has changed significantly in recent years. Back in 2015, Sprint said that it was getting rid of its free snacks to cut costs—a move that actually bucked a much larger trend in favor of getting more food in the office.

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San Francisco California Cost Report 127

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

eBook

Wild Apricot

SEPTEMBER 26, 2018

Dmitry Ivanov, our General Manager, reviews how the year has gone since our acquisition by Personify.

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Review 277

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

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Case Study Massachusetts Newsletter Software 120

Portage Group

SEPTEMBER 28, 2018

If you are in an association leadership position in 2018, it is probable you feel like you are playing ongoing game of catch up. Being nimble and adaptable. Communicating effectively in method, frequency and content. Growing and seeking out new revenue. Where to begin? And even more importantly: What to do? Please take a few minutes to participate in The Portage Group’s second annual Association Trends Survey.

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Association Adviser

SEPTEMBER 27, 2018

Education is one thing no one can ever take away from an individual, but it is something that can be hard to access, especially at the college level and beyond. Rajika Bhandari, Ph.D., senior advisor, research and strategy, works to expand access to higher education for students and faculty worldwide by leading research, evaluation and thought leadership activities for the Institute of International Education where she also directs the Center for Academic Mobility Research and Impact.

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Education Project Survey Cost 113

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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

Revenue

Wild Apricot

SEPTEMBER 28, 2018

For the September 2018 newsletter, we share updates on online store taxes, upcoming events, and our recent blog posts.

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Newsletter 250

Associations Now

SEPTEMBER 27, 2018

As made-for-Instagram pop-ups grow in popularity nationwide, it may be time for your association to make its next conference more photo- and selfie-friendly. A few ways to get it done. Have you heard of the Egg House , Dream Machine , or the Museum of Pizza ? Neither had I, until a family friend told me she went to Brooklyn-based Dream Machine over the summer.

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Milwaukee Social Media New York Conference 105

GrowthZone

SEPTEMBER 27, 2018

LinkedIn is the world’s largest professional network with over 562 million users in more than 200 countries. It is a powerful tool, especially for associations who want to reach members, legislators, journalists, and prospects. With persistence, associations can benefit from utilizing this platform to bring better visibility to their organization. Having a robust LinkedIn association page isn’t enough, engaging current followers attracting new ones is key.

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Social Media Newsletter Member Engagement Content 92

Association Adviser

SEPTEMBER 25, 2018

This is the first in a three-part series I will post in the coming months exploring the burdens that are (and are not) integral to board high performance. In Part I, I will discuss why it is essential for association boards to accept the burdens that are critical to the work of governing and how they can eliminate others by thinking and acting beyond orthodoxy.

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eBook Virginia System Team 90

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Certificate

Velvet Chainsaw

SEPTEMBER 25, 2018

If all you have is a hammer, everything else looks like a nail. The hammer nail analogy is a common business idiom. It describes the bias that we bring to solving problems based on our personal experience and background. Well, hammer meet nail. Nail says to hammer, “Hammer, meet screwdriver, pliers, wrench, saw and the entire toolbox of unique tools to solve different challenges.

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Analysis System Conference Tools 87

Associations Now

SEPTEMBER 27, 2018

Nearly two-thirds of people think they can find a better job. Here’s how you can tweak your leadership style—and overall culture—to make them want to stay. They say people quit bosses, not jobs. And if that’s the case, then it really puts Gallup’s latest statistic on retention in perspective: Nearly two-thirds of workers think they could find the same job or better elsewhere.

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Team Newsletter Leadership Examples 103

Smooth The Path

SEPTEMBER 27, 2018

The blog post you are reading right now is the 777th post I have written for this blog. For over five years I have written two or three posts a week. For people who do not write a regular blog, this schedule seems daunting, and people often ask if I am ever afraid that I will run out of ideas. The truthful answer is yes, but the next idea always comes.

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Project Association Value Conference Communications 74

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs. So, where is the disconnect?

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Communications Content Survey Analysis 79

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Conference

Velvet Chainsaw

SEPTEMBER 27, 2018

Is your annual meeting more like a time capsule or a time machine? Conferences that are like time capsules promote and preserve nostalgia and the past. Conferences that are like time machines teleport people to the future so they can discover what’s next. Conferences that resemble time capsules defend the status quo and traditions. Events that are like time machines invest in preparing their audience for what’s coming around the corner.

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Innovation Conference Revenue Committee 79

Associations Now

SEPTEMBER 25, 2018

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members?

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Newsletter Member Experience Member Engagement Strategy 101

Smooth The Path

SEPTEMBER 25, 2018

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. We use words like the premier, the largest, and the oldest. We have 500, 5000, or 50,000 members. We are international or we a close-knit and local. All this talk about us, however, does not do much for new members. They can only connect with us when we talk about them!

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Marketing Project Member Engagement Content 74

Association Success

SEPTEMBER 25, 2018

Working outside of the Association capital is uniquely challenging - and as such demands some extra effort. It’s no secret – North American associations live and breathe in Chicago, D.C., New York, and other major metropolitan hubs. But whether by circumstance, choice, or necessity, there are many association management professionals working in offices and from home across the continent, from Saskatoon to Albuquerque, Providence to Anchorage.

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Albuquerque How To Chicago New York 68

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

eBook

Eric Lanke

SEPTEMBER 24, 2018

Measuring success is hard. Case in point this week was something we call the "up-market capture ratio" in my association's investment policy. Investopedia defines the up-market capture ratio as "the statistical measure of an investment manager's overall performance in up-markets. The up-market capture ratio is used to evaluate how well an investment manager performed relative to an index during periods when that index has risen.

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Committee Class Marketing Strategy 68

Associations Now

SEPTEMBER 24, 2018

From minimizing your logo to going old-school, there are a lot of ways to do swag that don’t necessarily feel like the same-old-same-old. For one thing: socks. Are you handing out the same pens, bags, and T-shirts that you always do at events? Swag is a fact of conference life, but when you do the same thing year in and year out, it can start to feel stale.

Products 101

Products Conference 101

HighRoad Solution

SEPTEMBER 26, 2018

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.

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Email Marketing Marketing Video Software 60