Association Email is Dying
Smooth The Path
APRIL 17, 2018
Email is ridiculously important to the health of our association because at most associations email is by far the most used channel to communicate with our members. But email is in trouble! I am not going to address deliverability (although that is a problem). We are not going to talk all the new filters that purposely block and sort association mass emails into spam folders (that’s a problem too).
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