Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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Membership Sales Is About More Than Just Increasing Membership Numbers

Eric Lanke

We focus a lot on membership sales in my association. This year perhaps more than at any time in recent memory because we have identified increasing our membership numbers as our Wildly Important Goal for the year. In true 4DX fashion, we're trying to engage the whole organization in a concentrated effort on identifying membership leads and recruiting them in as members.

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The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth Kanter

Source Facebook Blog – Click for Source. The Facebook data scandal (reports that Cambridge Analytica, a firm used by the Trump 2016 presidential campaign, scraped Facebook data for millions of users without their knowledge or permission) that erupted in mid-March and prompted user outrage , including a hashtag #deletefacebook, continues to grow.

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Association Brain Food Weekly: 4.6.18

Reid All About it

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? I’ll tell you: there just so happens to be a new peer review site to help you out, ReviewMyEventApp. It works on the pay-it-forward model: when you submit a review of an event app, you can see all the reviews on the site.

DC 39
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Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Higher Logic

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Companies with a matching gift program will match part or all their employees’ charitable contributions. And they’re more common than you think. Chances are your organization has already missed out on some of these extra funds!

Marketing 189
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How to Create a Community Your Members Can't Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Xperience 2018: What to expect.

YourMembership

It’s hard to believe another year has gone by, and what a year it’s been. A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. We later added Configio for registration and event management and then 501 Auctions, Gesture and GiveSmart to power our. The post Xperience 2018: What to expect. appeared first on YourMembership.

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How to Prepare a Business Case for a New LMS

WBT Systems

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, not yet anyways. As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. Maybe it wasn’t designed for associations in the first place. Or, it doesn’t have the functionality to allow your online learning business to grow.

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Voices and Views: April

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 150
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Xperience 2018: Can’t-miss careers sessions

YourMembership

May 6 is right around the corner, and the YM Careers team is ramping up to head out to Orlando for the inaugural Community Brands Technology Conference, bringing together the technology solutions and annual events of Abila, Aptify, NimbleUser and YourMembership, all of which are now a part of the Community Brands family. We expect. The post Xperience 2018: Can’t-miss careers sessions appeared first on YourMembership.

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Interview with an Expert: Bill Mott – Event Technology, Freeman Company

Blue Sky eLearn

Bill Mott has 11 years of experience in the virtual events space, bringing with him a wealth of knowledge. 1. How did you become involved with virtual events? I was hired in 2007 by Freeman as a digital media specialist in a brand-new department that focused on content capture and posting the materials online. It was all very new and primitive by today’s standards.

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How To Build an Exceptional Member Experience | Weds, Dec 11th, 3PM EDT

Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket

What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d

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Meet WBT Systems in Austin for PersoniFest 2018!

WBT Systems

In just five days, we will be returning to sunny Austin, TX to sponsor PersoniFest 2018! Hosted by Personify , this conference will run from April 8-11 and provide users of Personify360 and Small World Community the opportunity to “discover resources and solutions for automating processes, increasing profits and of course, optimizing relationships with your constituents” WBT Systems helps associations to build and deliver world-class education and certification programs with TopClass

Austin 150
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The Ultimate Guide to Trade Show Marketing

Aaron Wolowiec

This Ultimate Guide to Trade Show Marketing will take you through the entire strategizing, planning and execution processes for your upcoming trade show to ensure you’re fully prepared for trade show marketing success.

Marketing 133
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Help Attendees Bring the Value of the Conference Back to the Office

Smooth The Path

Attendees say, “this time is invaluable. It is the only time of the year when I can step away and think strategically” Or, “I always hope to walk away with a few new ideas.” Or, “conferences are a great reminder of things I know we should do.” The conference, as busy as it is, is an oasis of thought and learning. Attendees take copious notes.

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Best Cloud-Based AMS and MMS Features for Organizations

GrowthZone

Association Management Software (AMS) offers associations, as well as other member-based organizations, the tools to run their day-to-day operations and provide services to their members. The most popular association management software and membership management software (MMS) saves associations time and money by improving their membership management and increasing efficiency in addition to growing and retaining membership, engaging members and streamlining tedious tasks.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is, extending strategy mind share throughout the organization, not just among those at the top of organizational chart. Let’s review the traditional strategic planning methodology paradigm: At the annual (or 3-year) strategic planning retreat, the board sets broad goals and obje

Strategy 100
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We Are All Emerging Leaders

Idea Architects

How would our personal and professional development efforts change if we viewed everyone as an emerging leader? This is the question I’ve been thinking about recently as I have seen more organizations establishing emerging leaders programs, and I've been invited to help design them or speak during one of their sessions. While any additional commitment to lifelong learning is generally a good thing, I wonder how the categories and containers we create for our programming efforts might enhance or

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Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours. Our members may think membership is priced too high because of its impact on their budget or personal wallet. We may think membership is a great value. If members bought all the benefits a la carte, they would pay twice as much.

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Engage Your Members with a Book Club

GrowthZone

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Not sure where to start? These steps will help you get going. Set goals : What do you want to get out of it? And what do you want your members to get out of it?

Library 90
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Boost Sponsorship, Exhibit, and Ad Revenue

Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!

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Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is, extending strategy mind share throughout the organization, not just among those at the top of organizational chart. Let’s review the traditional strategic planning methodology paradigm: At the annual (or 3-year) strategic planning retreat, the board sets broad goals and obje

Strategy 100
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Ideological Control, Operational Autonomy

Idea Architects

From where I stood at the counter I could see signs for the restaurant's employees that someone probably believed they had posted away from the public eye. I couldn't completely make out the first few, but they seemed to represent steps in the customer service process. The final sign was in my direct line of vision and was the one that captured my attention: Customize Your Hospitality.

Video 68
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The Nonprofit Book We’ve Been Waiting Four Years To Read Is Finally Here: New Power

Beth Kanter

Back in November, 2014, Henry Timms and Jeremy Heimans published an article about “New Power” in the Harvard Business Review that caught my eye. The concepts around connectivity and leadership were synergistic with the concept of networked leadership that Allison Fine and I wrote about in the Networked Nonprofit , published in several years before.

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22 Ideas: April Social Media Posts for Associations

GrowthZone

The Interstate Mullet Toss weekend, Autism Awareness Month, and Volunteer Appreciation Day are just a couple of this year’s April holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these April themes to get you started: Monthly Observances. National Autism Awareness Month. National Distracted Driving Awareness Month.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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The Association Movement in the Philippines

Association Success

Reflections on a trip to Manila and the association landscape across continents. I recently returned from the Philippines, where I found myself immersed in an emerging market. I was staying in the Bonifacio Global City (BGC), a new business district in Manila. Every single building in the vicinity was less than ten years old, and the sky held as many cranes as buildings.

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Xperience 2018: What to expect.

Aptify

It’s hard to believe another year has gone by, and what a year it’s been. A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. We later added Configio for registration and event management and then 501 Auctions, Gesture and GiveSmart to power our more than 100,000 association, nonprofit and school events.

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Insights From Our Initial Peak User Conference

CommPartners

A year ago we made the decision to host our first User Conference. Since this was our initial event, we had some trepidation about whether our community would embrace the opportunity to join us for several days of education, training and networking. Our decision to move forward was quickly validated as we reached the maximum […].

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What Makes a Great Leader

SOS Association

By Suzanne Lanctot. Managing Director. About Suzanne. What do Alexander the Great, Alfred the Great and Catherine the Great all have in common? They were all considered to be great leaders – what made them great? Alexander the Great had incredible success as a military commander, due to his bold strategy, his ability to vary his tactics, and the loyalty of his troops.

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Recognition Powers High-Performance — If You Do it Right

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

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Test the Waters with a Partial Rebrand

Association Success

To revive your association’s brand, start small and think big. Rebranding an association is not a task to be taken lightly. There are so many elements to consider: funding, leadership buy-in, visual identity, and member reception. Before diving into a full rebrand, consider taking it step-by-step and conducting a partial rebrand first. You’d be surprised at how much impact small changes can have on member rates and engagement.

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Xperience 2018: What to expect.

Aptify

It’s hard to believe another year has gone by, and what a year it’s been. A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. We later added Configio for registration and event management and then 501 Auctions, Gesture and GiveSmart to power our more than 100,000 association, nonprofit and school events.

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How to build your brand community.

Disciple Media

No matter the name of your brand, the industry you operate in, the products you make or the services you sell; your customers, fans and followers are your most valuable asset. They are the thing that keep your brand alive. Through engagement, advocacy, sales and revenue, happy customers are the difference between a company that’s surviving and a brand community that’s thriving.

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