Wild Apricot
DECEMBER 5, 2017
We have come a long way since those days when forwarded calls usually ended in a voicemail box that nobody bothered to check. Businesses that previously used call forwarding facilities to record customer messages often felt overwhelmed by the sheer number of calls, and simply used to give up calling them back.
Higher Logic
DECEMBER 7, 2017
The Association to Advance Collegiate Schools of Business (AACSB) is more than a century old, but that doesn’t mean it relies on old technology. Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories.
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Blue Sky eLearn
DECEMBER 5, 2017
2017 was another great year for Blue Sky! If you haven’t been following us the entire year, read our 2017 year in review below and check out some highlights! We secured funding from Freeman Digital Ventures and partnered with Freeman on a new OnlineEvents Solution. We took our Higher Logic partnership to the next level by offering a seamless eLearning and community experience.
YourMembership
DECEMBER 5, 2017
With the holiday shopping season upon us and the shift towards cyber-shopping as opposed to mobbing the mall, the likelihood of running into a window asking you to take an online survey to share your internet experience is almost certain. A quick way to gain your customers’ perspective on how your software is operating is. The post A method to discover what your association customers think. appeared first on YourMembership.
Speaker: Jessica Bonney from VICA and Jeff Horne from Wicket
What does delivering an exceptional member experience mean in today's world? With the right insights, tools, and strategies, you can identify what truly matters to your members, drive meaningful engagement at scale, and continue to meet the ever-evolving needs of your members. Join association experts Jessica Bonney from VICA and Jeff Horne from Wicket who will share practical insights on how to build an exceptional member-driven experience by gaining a deeper understanding of your members and d
Reid All About it
DECEMBER 8, 2017
The weekly list of free educational events for the association community… It’s the most wonderful time of the year. Yes, the ASAE Technology Conference is next week! If you see me there, please introduce yourself (even if we’ve met before because my brain is like a sieve when I’m in a crowd—high-adrenaline social introvert syndrome) and tell me you read Brain Food.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
WBT Systems
DECEMBER 5, 2017
Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.
Spark Consulting
DECEMBER 4, 2017
If you’ve been following this series – and I hope you have! – you’ve probably noticed that I talk a lot about data. You need data to calculate LTV. You need data to construct your ladders of engagement. You need data to personalize effectively. You need data to run an effective welcome series. You need data to understand why people joined in the first place.
YourMembership
DECEMBER 4, 2017
Member preferences are shifting, and the digital evolution is impacting member experiences through training, membership and events. How can your organization prepare for this evolution? How can associations keep members engaged? Consider these statistics: 91% of adults have their mobile phone within arm’s reach—every hour of every day. Networking is the #1 reason why members.
Smooth The Path
DECEMBER 4, 2017
Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership? One more akin to being a member of Amazon Prime?
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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.
Aaron Wolowiec
DECEMBER 8, 2017
Whether you’re ready to initiate this conversation prior to, during or after the holiday season, please accept this newly launched eBook as our holiday gift to you. Born out of our own frustrations, we hope this comprehensive, but approachable resource will help you and your speakers better engage learners in 2018.
Eric Lanke
DECEMBER 4, 2017
I was talking to a friend last night about one of the newest education programs in my association. He's a friend, but he's not in the association business, and I often find his viewpoint as an outsider to my world refreshing. The new program has a lot of potential, but it's not living up to expectations. Those who attend it, love it, but the number of members attending it falls far short of the demographic that it's geared for.
Aptify
DECEMBER 8, 2017
If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ”. There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information.
Jamie Notter
DECEMBER 5, 2017
I’ve noticed an interesting pattern among the organizations that have measured their cultures using our culture assessment to date. While every culture is unique, I’m noticing that when it comes to Markers like Agility, Collaboration, and Transparency, many organizations seem to be working hard on what I call the “human” side of those Markers, but they haven’t put quite as much work into developing the systems or processes to support them.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Aaron Wolowiec
DECEMBER 6, 2017
There’s a science to convening, and it stems from the theory that collective brain power is a powerful tool. So what’s a convening? According to Monitor Institute by Deliotte, a convening is a gathering of people who participate in a collective effort and share a common purpose.
Forj
DECEMBER 6, 2017
Which century do you want to prepare your learners for: the 1900s, or the 2000s? The answer may seem obvious, but that’s not readily apparent in the eLearning we design. Many of our curricula reflect what we used to value in the workplace: mastery of domain knowledge. In the past, companies needed people who could crunch the numbers with a calculator to get the right answer or who had memorized how to assemble parts.
GrowthZone
DECEMBER 5, 2017
Learn how to revitalize your association’s social media relationship with prospective members! Join membership expert and social media pro, Frank Kenny, on Wednesday, December 13 th at 1 PM CST for our live, FREE webinar, “Social Media and Your Perfect Audience.”. Register for the Webinar Now ». Frank will share techniques for associations that will help them can attract (and retain) members through social media.
Association Adviser
DECEMBER 8, 2017
No matter how you celebrate, December means gifts for those you love. We love associations, so we’ve put together an association gift guide with recommendations for the perfect gift for every association staff member on your list! Whether large or small, young or young at heart, these apps, tools and software will bring a smile to any association professional’s face.
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Sales often gets a bad rep. Yet, if securing sponsors, advertisers, and exhibitors is part of your role, it’s essential. But what if it didn’t have to feel time-consuming, uncomfortable, or worse—icky? Join us for the 3-part virtual Sales Accelerator Labs , where customer experience and sales expert Carrie McIntyre will show you strategies to make sales easier, more effective, and dare we say, enjoyable!
Smooth The Path
DECEMBER 6, 2017
There is some joy in the workplace for sure. Members tell me how proud they are of completing a special project. Like we see in other career research, members say to me they like feelings of autonomy and mastery. They report good feelings while creating, collaborating, and checking items off of their to-do lists. Often members use other adjectives about their everyday work lives too.
Association Success
DECEMBER 7, 2017
What happens to member value when you design for participation? You’ve been working for hours on your new IKEA wardrobe. First you unpacked the flatbox into meticulous piles on the bedroom floor. Then you opened the instructions and set carefully to work, tapping wooden dowels, twisting bolts, and holding random screws up to the page to make sure you weren’t using the wrong one.
GrowthZone
DECEMBER 7, 2017
As the year winds down, generating ideas for social media posts can be a challenge. Keep your social media fresh by posting about holidays and events. Here are several themes to get you rolling: Monthly Observances. AIDS Awareness Month. Bingo Month. Drunk and Drugged Driving (3D) Prevention Month. Human Rights Month. Safe Toys and Gifts Month. Food Service Safety Month.
Aptify
DECEMBER 7, 2017
One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement.
Speaker: Radhika Samant and Todd Wuestenberg
Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.
GlowGlobally
DECEMBER 8, 2017
Reported by Maria Tong, Director Association Management & Consulting, MCI China. As of October 31, 2017, a total of 242 foreign NGO (FNGO) offices have registered successfully in China. In figure 1 below, shows the leading registration areas and where FNGO’s are based. . Beijing 80. Shanghai 57. Yunnan 19. Guangdong 15. Tianjin 8. Liaoning 8.
Association Success
DECEMBER 4, 2017
An introduction to the key concepts behind the innovative business strategy. Back in 2011, The Lean Startup by Eric Ries took the business world by storm with its vision of a more efficient and productive way of running start-ups. Now, many other industries have taken on the principles of the book to make similar advances in their field. Far from encouraging us to be cheap, the end goal is to reduce waste of time and resources.
Membersuite
DECEMBER 4, 2017
Learn these tips with MemberSuite to navigate the event-planning profession.
Aptify
DECEMBER 7, 2017
If your organization is in the market for a new Association Management System (AMS), or if you’re comparing different membership software systems, the first question you’re asking is, “ How much does it cost? ” There’s not a lot of information out there about this; I’m sure you’ve noticed that most vendors will want to set up a call with you before they give you any substantial information.
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The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.
GlowGlobally
DECEMBER 5, 2017
. For two years, 20 associations have participated in the first ever benchmark indices designed to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. Thousands of members and customers from US and overseas responded as we sought to answer: How strong is the current relationship with members and customers?
Association Success
DECEMBER 5, 2017
So how do we foster that sense of belonging? Do members feel they belong to the association? Does their feeling of belonging equal the sense of belonging they feel when they go to a book club meeting? Is it like getting together with coworkers after work for a round of beers? Or do your members have a more transactional feeling about their membership?
.orgCommunity
DECEMBER 6, 2017
Anticipating and adapting to change has always been a characteristic of successful association leaders. However, existing business models no longer seem sufficient. We are in a period of major disruption that requires more robust responses to change. Over the past year, there have been several significant signals indicating that association leaders need to think about disruptors in a new era of interconnectivity.
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